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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
BTD
1951
BankPlus Trust Department
Mississippi
$67.7K +$68.4K +355 +507%
BCMLT
1952
Beacon Capital Management LLC (Tennessee)
Tennessee
$66.1K +$2.89K +15 +4%
KWM
1953
Kiker Wealth Management
Georgia
$64.5K +$78.1K +405 New
SCB
1954
Saudi Central Bank
Saudi Arabia
$64.5K +$78.1K +405 New
AWM
1955
Avondale Wealth Management
Texas
$63.7K
FNWA
1956
Financial Network Wealth Advisors
Utah
$62.1K -$19.3K -100 -20%
GA
1957
GoalVest Advisory
New York
$62.1K +$19.3K +100 +34%
MSG
1958
Main Street Group
Virginia
$61.3K
CWM
1959
Centricity Wealth Management
Ohio
$61.3K
VFM
1960
Vision Financial Markets
Connecticut
$59.7K +$72.3K +375 New
RAM
1961
Ramirez Asset Management
New York
$59.7K
WF
1962
Wayfinding Financial
Washington
$58K +$70.4K +365 New
DCM
1963
Disciplina Capital Management
Tennessee
$57.3K +$39.5K +205 +132%
VC
1964
Vestor Capital
Illinois
$57K -$1.93K -10 -3%
BIA
1965
Bell Investment Advisors
California
$56.5K +$964 +5 +1%
CA
1966
Centerpoint Advisors
Massachusetts
$56K
SC
1967
Solstein Capital
California
$55.7K
TC
1968
Truvestments Capital
Florida
$54.1K +$17.3K +90 +36%
MFC
1969
Mechanics Financial Corp
Ohio
$53.3K +$64.6K +335 New
AWM
1970
AllSquare Wealth Management
New York
$50.2K
BC
1971
Barrett & Company
Rhode Island
$50.2K
AWM
1972
Abound Wealth Management
Tennessee
$48.8K -$9.64K -50 -14%
RWS
1973
Retirement Wealth Solutions
Wisconsin
$48.6K -$964 -5 -2%
PCTC
1974
Perkins Coie Trust Company
Washington
$48.6K +$58.8K +305 New
API
1975
Asset Planning Inc
California
$47.8K

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.