We are live on ! Find out more
NOW icon

ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
CPG
1926
Cornerstone Planning Group
New Jersey
$97.5K +$52K +270 +82%
GC
1927
Garde Capital
Washington
$95.5K +$12.5K +65 +12%
MAM
1928
Meeder Asset Management
Ohio
$95.5K +$23.1K +120 +25%
BWM
1929
Bernard Wealth Management
Michigan
$91.6K
RCA
1930
Runnymede Capital Advisors
Ohio
$90.8K
POIA
1931
Pin Oak Investment Advisors
Texas
$89K -$25.1K -130 -15%
WA
1932
WPG Advisers
Maryland
$88.4K -$36.6K -190 -26%
WTA
1933
Washington Trust Advisors
Massachusetts
$88.2K +$24.1K +125 +29%
SWC
1934
Spectrum Wealth Counsel
Indiana
$87.6K
AAG
1935
Armstrong Advisory Group
Massachusetts
$86.9K
WBC
1936
West Branch Capital
Massachusetts
$86.8K -$297K -1,540 -74%
HWA
1937
HHM Wealth Advisors
Tennessee
$85.2K +$81.9K +425 +386%
CAL
1938
Capital Advisors Ltd
Ohio
$84K +$9.64K +50 +10%
AT
1939
Arlington Trust
Alabama
$82K -$7.71K -40 -7%
VWM
1940
Vermillion Wealth Management
Minnesota
$82K
CT
1941
Colonial Trust
South Carolina
$81.5K -$108K -560 -52%
BHWM
1942
Bay Harbor Wealth Management
Maryland
$77.2K +$1.93K +10 +2%
FFO
1943
Fortitude Family Office
Arizona
$75.6K
FCG
1944
Financial Connections Group
California
$74K
CCM
1945
Cloud Capital Management
Washington
$74K +$89.6K +465 New
KB
1946
Kimelman & Baird
New York
$72.4K +$86.7K +450 +9,000%
Optiver Holding
1947
Optiver Holding
Netherlands
$70.1K -$790K -4,100 -90%
BAM
1948
Byrne Asset Management
New Jersey
$69.3K -$91.6K -475 Closed
MSE
1949
MUFG Securities EMEA
United Kingdom
$69.3K +$74.2K +385 +770%
DF
1950
Dunhill Financial
United Kingdom
$69.2K +$14.5K +75 +21%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.