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ServiceNow

2,256 hedge funds and large institutions have $195B invested in ServiceNow in 2024 Q4 according to their latest regulatory filings, with 420 funds opening new positions, 788 increasing their positions, 774 reducing their positions, and 64 closing their positions.

New
Increased
Maintained
Reduced
Closed

556% more first-time investments, than exits

New positions opened: 420 | Existing positions closed: 64

33% more funds holding in top 10

Funds holding in top 10: 78104 (+26)

20% more capital invested

Capital invested by funds: $163B → $195B (+$32.3B)

16% more funds holding

Funds holding: 1,9372,256 (+319)

1.6% more ownership

Funds ownership: 444.7%446.3% (+1.6%)

2% more repeat investments, than reductions

Existing positions increased: 788 | Existing positions reduced: 774

25% less call options, than puts

Call options by funds: $3.88B | Put options by funds: $5.14B

Holders
2,256
Holders Change
+319
Holders Change %
+16.47%
% of All Funds
29.72%
Holding in Top 10
104
Holding in Top 10 Change
+26
Holding in Top 10 Change %
+33.33%
% of All Funds
1.37%
New
420
Increased
788
Reduced
774
Closed
64
Calls
$3.88B
Puts
$5.14B
Net Calls
-$1.26B
Net Calls Change
-$588M
Name Holding Trade Value Shares
Change
Change in
Stake
MIA
1926
Madison Investment Advisors
Wisconsin
$221K +$211K +1,040 New
CA
1927
Cornerstone Advisory
Maryland
$220K +$226K +1,115 New
UCB
1928
United Community Bank
South Carolina
$219K +$7.09K +35 +4%
BCM
1929
Boltwood Capital Management
California
$219K +$210K +1,035 New
FFA
1930
Florida Financial Advisors
Florida
$219K +$210K +1,035 New
PVI
1931
Pine Valley Investments
New Jersey
$219K +$210K +1,035 New
ISL
1932
Ingalls & Snyder LLC
New York
$219K +$210K +1,035 New
JC
1933
JB Capital
Connecticut
$219K +$209K +1,030 New
CWIG
1934
Chung Wu Investment Group
Texas
$218K +$209K +1,030 New
CFG
1935
Cooper Financial Group
California
$218K +$209K +1,030 New
SC
1936
Seldon Capital
California
$218K +$209K +1,030 New
CWM
1937
Campbell Wealth Management
Virginia
$218K +$209K +1,030 New
CANY
1938
Caxton Associates (New York)
New York
$217K -$319K -1,575 -61%
CCA
1939
Cora Capital Advisors
New Jersey
$217K +$208K +1,025 New
OTL
1940
Oak Thistle LLC
New York
$217K +$208K +1,025 New
AIP
1941
Almanack Investment Partners
Pennsylvania
$216K +$207K +1,020 New
TFA
1942
Toth Financial Advisory
Virginia
$216K -$3.04K -15 -1%
BBA
1943
Braun-Bostich & Associates
Pennsylvania
$216K +$207K +1,020 New
EFA
1944
Evernest Financial Advisors
Indiana
$216K +$207K +1,020 New
FP
1945
FFG Partners
Florida
$216K +$207K +1,020 New
SWM
1946
Stark Wealth Management
Pennsylvania
$216K +$206K +1,015 New
W
1947
WealthCollab
Washington
$215K -$4.05K -20 -2%
CHP
1948
Cable Hill Partners
Oregon
$215K -$33.4K -165 -14%
IF
1949
Intrua Financial
Texas
$215K -$25.3K -125 -11%
KFS
1950
Kaizen Financial Strategies
California
$215K +$206K +1,015 New

NOW Hedge Fund Activity: Q4 2024 in Review

2,256 of the 7,592 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q4 2024, worth a combined $195B — up 20% from $163B a quarter earlier.

Buyers outnumbered sellers: 420 funds opened new NOW positions and 64 closed out — a net gain of 356 holders — while 788 added to existing stakes and 774 trimmed.

The largest buyer was BlackRock, adding an estimated $1.17B. The largest seller was Edgewood Management, cutting an estimated $1.33B.

  • 2,256 institutional investors held ServiceNow (NOW) as of Q4 2024, up from 1,937 in Q3 2024.
  • Funds reported $195B of ServiceNow stock for Q4 2024, up 20% quarter-over-quarter.
  • 420 funds opened new ServiceNow positions in Q4 2024 and 64 closed out, a net change of +356 holders.
  • The largest ServiceNow buyer in Q4 2024 was BlackRock, an estimated $1.17B added.
  • The largest ServiceNow seller in Q4 2024 was Edgewood Management, an estimated $1.33B sold.

Based on aggregated 13F filings for Q4 2024.