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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
CJL
1901
Cyrus J. Lawrence
New York
$142K +$173K +895 New
CWM
1902
Crowley Wealth Management
Delaware
$142K
AIM
1903
Acropolis Investment Management
Missouri
$138K -$3.85K -20 -2%
IRC
1904
Investors Research Corp
Georgia
$136K +$165K +855 New
AWM
1905
Ameliora Wealth Management
Switzerland
$131K
OCM
1906
Osterweis Capital Management
California
$131K
FMII
1907
Farmers & Merchants Investments Inc
Nebraska
$127K +$8.67K +45 +6%
WPWM
1908
Western Pacific Wealth Management
Illinois
$127K +$964 +5 +0.6%
AGWCA
1909
Annis Gardner Whiting Capital Advisors
Florida
$126K -$1.34M -6,965 -90%
PSFG
1910
Park Square Financial Group
Georgia
$125K +$12.5K +65 +9%
AF
1911
Advisornet Financial
Minnesota
$124K +$26K +135 +21%
OWA
1912
Opal Wealth Advisors
New York
$124K +$150K +780 New
GIA
1913
GHP Investment Advisors
Colorado
$122K -$54K -280 -27%
ECM
1914
EMC Capital Management
Texas
$121K
RTC
1915
Riverview Trust Company
Washington
$119K -$3.85K -20 -3%
ABWM
1916
Alpine Bank Wealth Management
Colorado
$119K +$144K +745 New
OP
1917
ORG Partners
Indiana
$117K -$14.5K -75 -9%
HCM
1918
Hollencrest Capital Management
California
$115K -$114K -590 -45%
MLA
1919
MB, Levis & Associates
Pennsylvania
$115K
CWC
1920
Carolinas Wealth Consulting
North Carolina
$114K -$15.4K -80 -10%
LWANC
1921
Laurel Wealth Advisors (North Carolina)
North Carolina
$111K
CA
1922
Continuum Advisory
Idaho
$107K -$10.6K -55 -8%
MWA
1923
Medallion Wealth Advisors
Connecticut
$105K +$22.2K +115 +21%
MA
1924
Montag & Associates
Georgia
$105K -$55.9K -290 -31%
GCM
1925
GKV Capital Management
California
$103K -$1.96M -10,170 -94%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.