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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
RF
1876
Roxbury Financial
New Jersey
$199K +$964 +5 +0.5%
CWM
1877
Cedar Wealth Management
California
$198K
HB
1878
Horizon Bancorp
Indiana
$191K -$40.5K -210 -15%
HCP
1879
Hexagon Capital Partners
Arkansas
$190K -$9.64K -50 -4%
HI
1880
Harbour Investments
Wisconsin
$185K -$40.5K -210 -15%
PWAM
1881
Private Wealth Asset Management
Iowa
$181K +$219K +1,135 New
USB
1882
Union Savings Bank
Connecticut
$179K
UCB
1883
United Community Bank
South Carolina
$174K +$11.6K +60 +6%
WA
1884
Whipplewood Advisors
Colorado
$174K -$15.4K -80 -6%
GJIA
1885
Glass Jacobson Investment Advisors
Maryland
$172K
EMFAT
1886
Emerald Mutual Fund Advisers Trust
Pennsylvania
$171K +$207K +1,075 New
W
1887
WealthCollab
Washington
$166K +$5.78K +30 +3%
RA
1888
Rise Advisors
New York
$166K -$12.5K -65 -6%
EPAM
1889
Evelyn Partners Asset Management
$166K
TFA
1890
Toth Financial Advisory
Virginia
$162K
DPW
1891
DiNuzzo Private Wealth
Pennsylvania
$161K
CFFP
1892
Center for Financial Planning
Michigan
$158K
MSFP
1893
Mark Sheptoff Financial Planning
Connecticut
$155K +$188K +975 New
BCWM
1894
Bartlett & Co Wealth Management
Ohio
$154K +$67.5K +350 +57%
WIM
1895
Westside Investment Management
California
$150K +$3.85K +20 +2%
NEWAS
1896
N.E.W. Advisory Services
Wisconsin
$149K +$180K +935 New
NC
1897
North Capital
Utah
$148K +$179K +930 New
AA
1898
Addison Advisors
Vermont
$146K -$3.85K -20 -2%
M
1899
MOTCO
Texas
$146K +$166K +860 +1,564%
HWM
1900
Hemington Wealth Management
Virginia
$143K +$7.71K +40 +5%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.