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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
BWM
1826
Blossom Wealth Management
California
$223K
BDFN
1827
Bond & Devick Financial Network
Minnesota
$223K +$270K +1,400 New
BOH
1828
Bank of Hawaii
Hawaii
$222K -$1.21M -6,275 -82%
PVI
1829
Pine Valley Investments
New Jersey
$221K +$68.4K +355 +34%
TC
1830
TFR Capital
Texas
$221K -$213K -1,105 -44%
KFS
1831
Kaizen Financial Strategies
California
$221K +$71.3K +370 +36%
CFA
1832
Cahill Financial Advisors
Minnesota
$220K -$22.2K -115 -8%
FC
1833
Forte Capital
New York
$219K -$6.75K -35 -2%
MWM
1834
Modera Wealth Management
New Jersey
$219K -$57.8K -300 -18%
SCM
1835
Saxony Capital Management
Missouri
$215K -$241K -1,250 -48%
SWA
1836
SFMG Wealth Advisors
Texas
$215K +$4.82K +25 +2%
SWA
1837
Sax Wealth Advisors
New Jersey
$214K -$322K -1,670 -55%
RSA
1838
River Street Advisors
Illinois
$214K -$13.5K -70 -5%
CWA
1839
Consilium Wealth Advisory
Texas
$214K +$3.85K +20 +2%
AWC
1840
Abundance Wealth Counselors
Pennsylvania
$214K -$58.8K -305 -18%
HBW
1841
Hazlett, Burt & Watson
West Virginia
$214K +$48.2K +250 +23%
AC
1842
ASB Consultores
Florida
$213K -$460K -2,385 -64%
NRC
1843
New Republic Capital
North Carolina
$213K -$21.2K -110 -8%
VCM
1844
Versant Capital Management
Arizona
$213K +$103K +535 +66%
WSWA
1845
Warren Street Wealth Advisors
California
$213K -$1.93K -10 -0.7%
RWI
1846
Red Wave Investments
Pennsylvania
$211K
BBNA
1847
Bremer Bank National Association
Minnesota
$211K +$61.7K +320 +32%
MW
1848
Maia Wealth
Colorado
$210K +$8.67K +45 +4%
PW
1849
PUREfi Wealth
Massachusetts
$209K -$287K -1,490 -53%
BPC
1850
Banque Pictet & Cie
Switzerland
$209K -$217K -1,125 -46%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.