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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
OFG
1801
Oxford Financial Group
Indiana
$238K -$15.4K -80 -5%
IA
1802
IFG Advisory
Georgia
$238K -$17.3K -90 -6%
NRD
1803
Nebula Research & Development
New York
$236K -$116K -600 -29%
AFA
1804
AA Financial Advisors
Ohio
$236K -$103K -535 -26%
IWP
1805
Insight Wealth Partners
Texas
$236K +$2.89K +15 +1%
NA
1806
Nautilus Advisors
California
$236K +$33.7K +175 +13%
RBC
1807
Roble Belko & Company
Pennsylvania
$235K +$14.5K +75 +5%
CAWM
1808
Capital A Wealth Management
Pennsylvania
$235K
DI
1809
Diligent Investors
California
$235K
MCWA
1810
Meadow Creek Wealth Advisors
Georgia
$235K +$28.9K +150 +11%
S
1811
Sunpointe
Missouri
$235K -$22.2K -115 -7%
SI
1812
Seeds Investor
New York
$234K -$13.5K -70 -5%
NFG
1813
Nations Financial Group
Iowa
$232K +$73.2K +380 +35%
CFAM
1814
Center For Asset Management
Florida
$231K +$12.5K +65 +5%
MCM
1815
MV Capital Management
Maryland
$231K +$111K +575 +66%
VWM
1816
Vivid Wealth Management
Iowa
$230K -$340K -1,765 -55%
OWA
1817
Octavia Wealth Advisors
Ohio
$230K +$38.5K +200 +16%
CT
1818
ClearAlpha Technologies
Connecticut
$229K +$278K +1,440 New
CA
1819
Calton & Associates
Florida
$228K +$276K +1,430 New
CWM
1820
Chesapeake Wealth Management
Virginia
$228K -$9.64K -50 -3%
T
1821
Tidemark
California
$228K
VFG
1822
Victory Financial Group
Texas
$228K +$48.2K +250 +21%
FP
1823
Fiduciary Planning
Florida
$225K -$4.82K -25 -2%
CA
1824
Cornerstone Advisory
Maryland
$224K +$8.67K +45 +4%
LF
1825
Lantz Financial
Illinois
$223K -$58.8K -305 -18%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.