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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
SFS
1776
Sharp Financial Services
Pennsylvania
$251K +$14.5K +75 +5%
PFA
1777
Pathway Financial Advisors
Vermont
$249K
SIG
1778
Sargent Investment Group
Maryland
$248K +$17.3K +90 +6%
GPW
1779
Genesis Private Wealth
Virginia
$248K -$44.3K -230 -13%
FMWA
1780
Forvis Mazars Wealth Advisors
Missouri
$248K +$81.9K +425 +38%
BWM
1781
BlackDiamond Wealth Management
New York
$247K +$18.3K +95 +8%
BPC
1782
Bearing Point Capital
Minnesota
$247K
BBW
1783
Blue Barn Wealth
Utah
$245K -$164K -850 -36%
HP
1784
Holistic Planning
Texas
$244K -$964 -5 -0.3%
LRWM
1785
Lord & Richards Wealth Management
Colorado
$244K +$296K +1,535 New
GWM
1786
GK Wealth Management
Nevada
$244K -$267K -1,385 -48%
KA
1787
Kercheville Advisors
Texas
$243K -$38.5K -200 -12%
BFA
1788
Benedict Financial Advisors
Georgia
$243K
VIS
1789
Vega Investment Solutions
France
$242K +$284K +1,475 New
PCP
1790
Panoramic Capital Partners
Oregon
$242K +$53K +275 +20%
HCM
1791
Hengehold Capital Management
Ohio
$241K
CAM
1792
Cozad Asset Management
Illinois
$240K
AWM
1793
Alterna Wealth Management
Texas
$240K +$98.3K +510 +51%
TNA
1794
True North Advisors
Texas
$240K
ALC
1795
Alexander Labrunerie & Co
Missouri
$240K +$12.5K +65 +5%
JWBC
1796
John W. Brooker & Co
California
$239K
PAM
1797
Paradigm Asset Management
New York
$239K
GWMIA
1798
Global Wealth Management Investment Advisory
Florida
$239K +$101K +525 +54%
JG
1799
Jain Global
New York
$239K +$289K +1,500 New
OGC
1800
One68 Global Capital
New York
$239K +$289K +1,500 New

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.