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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
LOIM
1751
Liberty One Investment Management
Illinois
$266K +$37.6K +195 +13%
KW
1752
Keyvantage Wealth
Pennsylvania
$266K +$45.3K +235 +16%
EFG
1753
Ethos Financial Group
Pennsylvania
$265K
C
1754
Covestor
United Kingdom
$265K -$188K -975 -37%
JCM
1755
Jacobsen Capital Management
Utah
$264K +$6.75K +35 +2%
NPA
1756
Nichols & Pratt Advisers
Massachusetts
$263K
DWM
1757
Darwin Wealth Management
Florida
$262K
KL
1758
KilterHowling LLC
Colorado
$261K
SIA
1759
SGL Investment Advisors
Montana
$261K +$258K +1,340 New
AWCI
1760
Alpine Woods Capital Investors
New York
$261K -$1.32M -6,850 -81%
HBS
1761
Howard Bailey Securities
Indiana
$261K -$57.8K -300 -15%
ACM
1762
Armbruster Capital Management
New York
$260K
CRI
1763
Colonial River Investments
Virginia
$259K +$5.78K +30 +2%
PL
1764
Plancorp LLC
Missouri
$259K +$16.4K +85 +6%
PMFA
1765
Plante Moran Financial Advisors
Michigan
$258K +$24.1K +125 +8%
RFP
1766
Root Financial Partners
California
$257K +$311K +1,615 New
ACS
1767
Archford Capital Strategies
Illinois
$256K -$19.3K -100 -6%
BWA
1768
Bestgate Wealth Advisors
Maryland
$256K
AAMC
1769
Asset Allocation & Management Company
Illinois
$255K
PAM
1770
Palisade Asset Management
Minnesota
$255K +$19.3K +100 +7%
AWM
1771
Accurate Wealth Management
Florida
$255K -$1.2M -6,245 -79%
FFS
1772
Founders Financial Securities
Maryland
$254K +$25.1K +130 +11%
SIG
1773
Spinnaker Investment Group
California
$254K +$9.64K +50 +3%
SAM
1774
SP Asset Management
California
$252K +$4.82K +25 +2%
AFT
1775
Alpha Family Trust
California
$251K

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.