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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
CCA
1726
Cobblestone Capital Advisors
New York
$280K -$964 -5 -0.3%
TPWA
1727
Twin Peaks Wealth Advisors
California
$279K -$11.6K -60 -3%
BCM
1728
Boltwood Capital Management
California
$279K +$138K +715 +69%
JSL
1729
JT Stratford LLC
Georgia
$278K -$203K -1,055 -38%
SIC
1730
Shoker Investment Counsel
Ohio
$278K
RWPA
1731
Richard W. Paul & Associates
Michigan
$277K
BC
1732
Bridgefront Capital
Texas
$277K +$335K +1,740 New
SC
1733
Sepio Capital
Utah
$276K -$11.6K -60 -3%
TW
1734
Traveka Wealth
California
$275K +$12.5K +65 +4%
CG
1735
Corundum Group
Colorado
$275K -$19.3K -100 -5%
SFG
1736
SevenBridge Financial Group
Pennsylvania
$274K
CAM
1737
Claret Asset Management
Quebec, Canada
$272K -$333K -1,730 Closed
CPIA
1738
Cornell Pochily Investment Advisors
New York
$271K
SAF
1739
Smith Anglin Financial
Texas
$269K +$326K +1,690 New
WRPWM
1740
Werba Rubin Papier Wealth Management
California
$269K -$56.9K -295 -15%
NCM
1741
Northside Capital Management
Oregon
$269K +$11.6K +60 +4%
AFA
1742
Allium Financial Advisors
Oregon
$269K +$326K +1,690 New
WI
1743
WBI Investments
New Jersey
$268K -$847K -4,395 -72%
CHA
1744
Cooper/Haims Advisors
New York
$268K
CP
1745
Castleview Partners
Texas
$268K -$201K -1,045 -38%
WEG
1746
World Equity Group
Illinois
$268K -$542K -2,810 -63%
FM
1747
Family Management
New York
$267K +$5.78K +30 +2%
QFPS
1748
Quantum Financial Planning Services
Washington
$267K +$81.9K +425 +34%
BTWM
1749
Baker Tilly Wealth Management
Wisconsin
$266K -$66.5K -345 -17%
AB
1750
ANB Bank
Colorado
$266K +$29.9K +155 +10%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.