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ServiceNow

2,256 hedge funds and large institutions have $195B invested in ServiceNow in 2024 Q4 according to their latest regulatory filings, with 420 funds opening new positions, 788 increasing their positions, 774 reducing their positions, and 64 closing their positions.

New
Increased
Maintained
Reduced
Closed

556% more first-time investments, than exits

New positions opened: 420 | Existing positions closed: 64

33% more funds holding in top 10

Funds holding in top 10: 78104 (+26)

20% more capital invested

Capital invested by funds: $163B → $195B (+$32.3B)

16% more funds holding

Funds holding: 1,9372,256 (+319)

1.6% more ownership

Funds ownership: 444.7%446.3% (+1.6%)

2% more repeat investments, than reductions

Existing positions increased: 788 | Existing positions reduced: 774

25% less call options, than puts

Call options by funds: $3.88B | Put options by funds: $5.14B

Holders
2,256
Holders Change
+319
Holders Change %
+16.47%
% of All Funds
29.72%
Holding in Top 10
104
Holding in Top 10 Change
+26
Holding in Top 10 Change %
+33.33%
% of All Funds
1.37%
New
420
Increased
788
Reduced
774
Closed
64
Calls
$3.88B
Puts
$5.14B
Net Calls
-$1.26B
Net Calls Change
-$588M
Name Holding Trade Value Shares
Change
Change in
Stake
MSFS
1726
Main Street Financial Solutions
Pennsylvania
$341K +$326K +1,610 New
BWA
1727
Bestgate Wealth Advisors
Maryland
$340K +$325K +1,605 New
PFM
1728
Peak Financial Management
Massachusetts
$339K +$324K +1,600 New
PFM
1729
Potomac Fund Management
Florida
$339K +$324K +1,600 New
AAMC
1730
Asset Allocation & Management Company
Illinois
$339K +$324K +1,600 New
CRI
1731
Colonial River Investments
Virginia
$338K +$4.05K +20 +1%
AHC
1732
Adell Harriman & Carpenter
Texas
$338K -$4.05K -20 -1%
VCP
1733
Vista Capital Partners
Oregon
$337K +$322K +1,590 New
S
1734
Sunpointe
Missouri
$337K -$12.2K -60 -4%
IA
1735
IFG Advisory
Georgia
$336K +$321K +1,585 New
MSA
1736
Marino Stram & Associates
Massachusetts
$335K +$39.5K +195 +14%
KCM
1737
Kathmere Capital Management
Pennsylvania
$335K +$58.7K +290 +22%
SSA
1738
Schonfeld Strategic Advisors
New York
$335K -$820K -4,050 -72%
OFG
1739
Oxford Financial Group
Indiana
$334K -$29.4K -145 -8%
AFT
1740
Alpha Family Trust
California
$334K
EFS
1741
Essex Financial Services
Connecticut
$333K -$24.3K -120 -7%
CT
1742
Caldwell Trust
Florida
$333K +$55.7K +275 +21%
IIM
1743
InTrack Investment Management
Vermont
$332K -$1.35M -6,660 -81%
MSWM
1744
McGlone Suttner Wealth Management
Wisconsin
$332K +$20.3K +100 +7%
PFA
1745
Pathway Financial Advisors
Vermont
$332K
SB
1746
Strategic Blueprint
Georgia
$332K +$44.6K +220 +16%
SAM
1747
SP Asset Management
California
$330K
MC
1748
MIG Capital
California
$330K +$315K +1,555 New
WP
1749
Westmount Partners
California
$329K +$40.5K +200 +15%
BPC
1750
Bearing Point Capital
Minnesota
$329K +$314K +1,550 New

NOW Hedge Fund Activity: Q4 2024 in Review

2,256 of the 7,592 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q4 2024, worth a combined $195B — up 20% from $163B a quarter earlier.

Buyers outnumbered sellers: 420 funds opened new NOW positions and 64 closed out — a net gain of 356 holders — while 788 added to existing stakes and 774 trimmed.

The largest buyer was BlackRock, adding an estimated $1.17B. The largest seller was Edgewood Management, cutting an estimated $1.33B.

  • 2,256 institutional investors held ServiceNow (NOW) as of Q4 2024, up from 1,937 in Q3 2024.
  • Funds reported $195B of ServiceNow stock for Q4 2024, up 20% quarter-over-quarter.
  • 420 funds opened new ServiceNow positions in Q4 2024 and 64 closed out, a net change of +356 holders.
  • The largest ServiceNow buyer in Q4 2024 was BlackRock, an estimated $1.17B added.
  • The largest ServiceNow seller in Q4 2024 was Edgewood Management, an estimated $1.33B sold.

Based on aggregated 13F filings for Q4 2024.