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1,750 hedge funds and large institutions have $132B invested in ServiceNow in 2023 Q4 according to their latest regulatory filings, with 318 funds opening new positions, 631 increasing their positions, 600 reducing their positions, and 108 closing their positions.

New
Increased
Maintained
Reduced
Closed

194% more first-time investments, than exits

New positions opened: 318 | Existing positions closed: 108

31% more capital invested

Capital invested by funds: $100B → $132B (+$31.6B)

28% more funds holding in top 10

Funds holding in top 10: 68 → 87 (+19)

17.71% more ownership

Funds ownership: 439.31% → 457.03% (+18%)

12% more funds holding

Funds holding: 1,562 → 1,750 (+188)

5% more repeat investments, than reductions

Existing positions increased: 631 | Existing positions reduced: 600

31% less call options, than puts

Call options by funds: $1.93B | Put options by funds: $2.79B

Holders
1,750
Holders Change
+188
Holders Change %
+12.04%
% of All Funds
25.51%
Holding in Top 10
87
Holding in Top 10 Change
+19
Holding in Top 10 Change %
+27.94%
% of All Funds
1.27%
New
318
Increased
631
Reduced
600
Closed
108
Calls
$1.93B
Puts
$2.79B
Net Calls
-$851M
Net Calls Change
-$360M

Top Buyers

Rank Fund Capital Flow
1
Morgan Stanley
Morgan Stanley
New York
+$4.16B
2
JP Morgan Chase
JP Morgan Chase
New York
+$1.19B
3
Fidelity Investments
Fidelity Investments
Massachusetts
+$502M
4
BlackRock
BlackRock
New York
+$349M
5
Cerity Partners
Cerity Partners
New York
+$234M

Top Sellers

Rank Fund Capital Flow
1
Winslow Capital Management
Winslow Capital Management
Minnesota
-$303M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$289M
3
Sands Capital Management
Sands Capital Management
Virginia
-$249M
4
AllianceBernstein
AllianceBernstein
Tennessee
-$247M
5
TD Asset Management
TD Asset Management
Ontario, Canada
-$237M
Name Holding Trade Value Shares
Change 		Change in
Stake
CTB
1726
Country Trust Bank
Illinois
$3.53K +$3.15K +25 New
SA
1727
Scarborough Advisors
Maryland
$3.53K +$3.15K +25 New
SFA
1728
Semmax Financial Advisors
North Carolina
$3.1K +$2.52K +20 New
FGAM
1729
Financial Gravity Asset Management
Texas
$3.09K +$1.26K +10 +200%
PVH
1730
Psagot Value Holdings
Israel
$3K – – –
MIM
1731
Macroview Investment Management
Maryland
$2.83K -$12.6K -100 -83%
CTWM
1732
Cherry Tree Wealth Management
Minnesota
$2.83K – – –
GFPC
1733
Global Financial Private Client
Florida
$2.83K – – –
BCM
1734
Blume Capital Management
California
$2.12K – – –
MFG
1735
Mendota Financial Group
Wisconsin
$2.12K – – –
PA
1736
Pineridge Advisors
Missouri
$2.12K +$1.89K +15 New
SIC
1737
SJS Investment Consulting
Ohio
$1.41K – – –
BGAI
1738
Bruce G. Allen Investments
Colorado
$1.41K +$1.26K +10 New
LFA
1739
Legend Financial Advisors
Pennsylvania
$1.41K +$1.26K +10 New
PCTC
1740
Perkins Coie Trust Company
Washington
$1.41K -$13.2K -105 -91%
CAM
1741
ClariVest Asset Management
California
$1.41K – – –
PI
1742
PEAK6 Investments
Illinois
$1.26K -$2.33M -18,510 -100%
CWM
1743
Cranbrook Wealth Management
Michigan
$1.23K – – –
CAL
1744
Capital Analysts LLC
Pennsylvania
$1K -$1.26K -10 -50%
DWA
1745
Delos Wealth Advisors
Texas
$707 – – –
ORAM
1746
One River Asset Management
Connecticut
$707 +$630 +5 New
SWA
1747
SOA Wealth Advisors
New York
$706 – – –
WA
1748
WestEnd Advisors
North Carolina
$706 – – –
EC
1749
EntryPoint Capital
New York
$706 +$630 +5 New
DWM
1750
Dogwood Wealth Management
Kansas
$26 – – –
68 69
70
71 72

NOW Hedge Fund Activity: Q4 2023 in Review

1,750 of the 6,859 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q4 2023, worth a combined $132B — up 31% from $100B a quarter earlier.

Buyers outnumbered sellers: 318 funds opened new NOW positions and 108 closed out — a net gain of 210 holders — while 631 added to existing stakes and 600 trimmed.

The largest buyer was Morgan Stanley, adding an estimated $4.16B. The largest seller was Winslow Capital Management, cutting an estimated $303M.

  • 1,750 institutional investors held ServiceNow (NOW) as of Q4 2023, up from 1,562 in Q3 2023.
  • Funds reported $132B of ServiceNow stock for Q4 2023, up 31% quarter-over-quarter.
  • 318 funds opened new ServiceNow positions in Q4 2023 and 108 closed out, a net change of +210 holders.
  • The largest ServiceNow buyer in Q4 2023 was Morgan Stanley, an estimated $4.16B added.
  • The largest ServiceNow seller in Q4 2023 was Winslow Capital Management, an estimated $303M sold.

Based on aggregated 13F filings for Q4 2023.