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ServiceNow
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Overview Fund Activity

175 hedge funds and large institutions have $5.54B invested in ServiceNow in 2013 Q3 according to their latest regulatory filings, with 45 funds opening new positions, 68 increasing their positions, 51 reducing their positions, and 16 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
175
Holders Change
+28
Holders Change %
+19.05%
% of All Funds
5.68%
Holding in Top 10
6
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-25%
% of All Funds
0.19%
New
45
Increased
68
Reduced
51
Closed
16
Calls
$7.43M
Puts
$8.2M
Net Calls
-$774K
Net Calls Change
-$17.1M

Top Buyers

1
Fidelity Investments
1
Fidelity Investments
Massachusetts
$1.05B
2
Winslow Capital Management
2
Winslow Capital Management
Minnesota
$170M
3
Wells Fargo
3
Wells Fargo
California
$258M
4
T. Rowe Price Associates
4
T. Rowe Price Associates
Maryland
$1,000M
5
Vanguard Group
5
Vanguard Group
Pennsylvania
$299M

Top Sellers

1
SG
1
SCGF Genpar
California
$0
2
Wellington Management Group
2
Wellington Management Group
Massachusetts
$250M
3
CCM
3
Criterion Capital Management
California
$0
4
CCM
4
Conatus Capital Management
Connecticut
$0
5
GP
5
GLG Partners
United Kingdom
$18.4M
Name Holding Trade Value Shares
Change 		Shares
Change %
Public Employees Retirement Association of Colorado
151
Public Employees Retirement Association of Colorado
Colorado
$134K +$107K +2,071 +400%
Group One Trading
152
Group One Trading
Illinois
$129K -$61.9K -1,189 -32%
AIG
153
American International Group
New York
$127K -$5.19M -99,961 -98%
TRCT
154
Tower Research Capital (TRC)
New York
$91K -$343K -6,651 -79%
Bank of Montreal
155
Bank of Montreal
Ontario, Canada
$87K +$14.1K +270 +19%
Fifth Third Bancorp
156
Fifth Third Bancorp
Ohio
$68K -$284K -5,477 -81%
SST
157
S Squared Technology
New York
$36K – – –
GT
158
Glenmede Trust
Pennsylvania
$26K +$26K +510 New
HNB
159
Huntington National Bank
Ohio
$22K +$8.07K +158 +58%
TCOV
160
Trust Company of Vermont
Vermont
$21K – – –
OAM
161
Orinda Asset Management
California
$21K +$21K +400 New
Envestnet Asset Management
162
Envestnet Asset Management
Illinois
$15K +$8.14K +152 +119%
Northwestern Mutual Wealth Management
163
Northwestern Mutual Wealth Management
Wisconsin
$13K +$9.55K +183 +277%
WA
164
WFG Advisors
Texas
$10K – – –
CTC
165
Central Trust Company
Missouri
$10K +$10K +200 New
Manulife (Manufacturers Life Insurance)
166
Manulife (Manufacturers Life Insurance)
Ontario, Canada
$7.04K -$5.76K -110,915 -45%
Creative Planning
167
Creative Planning
Kansas
$7K – – –
PC
168
Polar Capital
United Kingdom
$5.5K +$1.14K +22,000 +26%
MIM
169
Macroview Investment Management
Maryland
$5K – – –
LTFS
170
Ladenburg Thalmann Financial Services
Florida
$3K +$1.39K +25 +86%
Carson Wealth (CWM LLC)
171
Carson Wealth (CWM LLC)
Nebraska
$3K +$3K +60 New
FHA
172
First Horizon Advisors
Tennessee
$2K – – –
PFO
173
Pathstone Family Office
New Jersey
$2K +$2K +44 New
DADC
174
D.A. Davidson & Co
Montana
$1K -$163K -3,920 -99%
PTC
175
Private Trust Company
Ohio
$1K +$1K +25 New
4 5 6
7
8