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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
BPCE
1701
Bank Pictet & Cie (Europe)
Germany
$295K
KCP
1702
Kera Capital Partners
California
$294K +$356K +1,845 New
NA
1703
Navellier & Associates
Nevada
$293K -$6.75K -35 -2%
SFG
1704
Sovereign Financial Group
Connecticut
$292K -$1.93K -10 -0.5%
TWM
1705
Thrive Wealth Management
Pennsylvania
$291K -$49.1K -255 -12%
CNBOF
1706
City National Bank of Florida
Florida
$291K -$22.2K -115 -6%
SIM
1707
SSI Investment Management
California
$291K
EFS
1708
Essex Financial Services
Connecticut
$291K +$49.1K +255 +16%
SMA
1709
Seven Mile Advisory
New Jersey
$290K -$46.3K -240 -12%
EL
1710
EWA LLC
Pennsylvania
$289K +$55.9K +290 +19%
CWM
1711
Cornerstone Wealth Management
Missouri
$289K
DOA
1712
D'Orazio & Associates
Virginia
$288K +$19.3K +100 +6%
CAM
1713
Concorde Asset Management
Michigan
$287K -$62.6K -325 -16%
SRL
1714
Scientech Research LLC
New Jersey
$287K -$997K -5,175 -74%
RCP
1715
Rothschild Capital Partners
New York
$287K
VEA
1716
Virtus ETF Advisers
New York
$287K -$827K -4,290 -70%
GGA
1717
Granite Group Advisors
Connecticut
$287K
WH
1718
Willner & Heller
California
$287K
PGWM
1719
Parisi Gray Wealth Management
New Jersey
$285K +$27.9K +145 +9%
WHG
1720
Westwood Holdings Group
Texas
$284K -$1.93K -10 -0.6%
SW
1721
SlateStone Wealth
Florida
$284K -$48.2K -250 -12%
OL
1722
one8zero8 LLC
North Carolina
$283K +$10.6K +55 +3%
MSA
1723
Marino Stram & Associates
Massachusetts
$283K +$37.6K +195 +12%
RCM
1724
Raleigh Capital Management
North Carolina
$282K -$323K -1,675 -49%
MFIM
1725
Mesirow Financial Investment Management
Illinois
$282K -$14.5K -75 -4%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.