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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
MAG
1676
MRA Advisory Group
New Jersey
$311K -$46.3K -240 -11%
TP
1677
Tranquility Partners
Tennessee
$311K +$3.85K +20 +1%
FA
1678
FDx Advisors
Illinois
$310K -$140K -725 -27%
EW
1679
Evexia Wealth
Wisconsin
$309K +$20.2K +105 +6%
RPWA
1680
Regent Peak Wealth Advisors
Georgia
$309K -$3.85K -20 -1%
CSPIA
1681
Cary Street Partners Investment Advisory
Virginia
$308K +$964 +5 +0.3%
MPM
1682
MBB Public Markets
Illinois
$307K +$372K +1,930 New
IFA
1683
Index Fund Advisors
California
$307K +$371K +1,925 New
KIM
1684
Kestra Investment Management
Texas
$306K +$205K +1,065 +125%
EAM
1685
Empirical Asset Management
Massachusetts
$304K -$198M -1,029,180 -100%
OHWP
1686
Oak Harbor Wealth Partners
North Carolina
$303K +$367K +1,905 New
LJAC
1687
L.J. Altfest & Co
New York
$303K -$56.9K -295 -13%
WC
1688
Weil Company
California
$303K +$366K +1,900 New
RWM
1689
RKL Wealth Management
Pennsylvania
$302K -$964 -5 -0.3%
WPW
1690
Watershed Private Wealth
Illinois
$301K
EFSCE
1691
Enterprise Financial Services Corp (EFSC)
Missouri
$301K -$20.2K -105 -5%
JSC
1692
Jackson Square Capital
California
$299K -$5.76M -29,890 -94%
TFIPS
1693
Towarzystwo Funduszy Inwestycyjnych PZU SA
$299K +$37.6K +195 +12%
ML
1694
McAdam LLC
Pennsylvania
$297K
GAG
1695
GM Advisory Group
New York
$296K -$103K -535 -22%
FF
1696
Farrell Financial
New York
$296K +$964 +5 +0.3%
PHS
1697
Pekin Hardy Strauss
Illinois
$296K +$359K +1,860 New
TCM
1698
Traynor Capital Management
Pennsylvania
$296K -$33.7K -175 -9%
KCM
1699
Kathmere Capital Management
Pennsylvania
$295K +$53K +275 +17%
WF
1700
WoodTrust Financial
Wisconsin
$295K +$357K +1,850 New

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.