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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
IBOK
1651
Independence Bank of Kentucky
Kentucky
$329K +$4.82K +25 +1%
GCM
1652
Genus Capital Management
British Columbia, Canada
$329K +$398K +2,065 New
AWM
1653
Aprio Wealth Management
Georgia
$328K -$39.5K -205 -9%
CCT
1654
Chemung Canal Trust
New York
$327K
GDP
1655
Great Diamond Partners
Maine
$327K -$23.1K -120 -6%
BW
1656
BostonPremier Wealth
Massachusetts
$327K
FDCP
1657
Foster Dykema Cabot & Partners
Massachusetts
$327K +$4.82K +25 +1%
QL
1658
Quarry LP
New York
$327K +$372K +1,930 +1,544%
AL
1659
Aspiriant LLC
California
$327K +$5.78K +30 +1%
PB
1660
Pinnacle Bancorp
Nebraska
$326K -$28.9K -150 -7%
PCM
1661
Prelude Capital Management
New York
$326K -$656K -3,405 -62%
NIWA
1662
New Insight Wealth Advisors
California
$325K +$115K +595 +41%
BF
1663
Brucke Financial
Indiana
$325K +$25.1K +130 +8%
WP
1664
Westmount Partners
California
$324K +$93.5K +485 +31%
SFG
1665
Seamount Financial Group
Colorado
$323K +$43.4K +225 +12%
PPW
1666
Parcion Private Wealth
Washington
$322K +$390K +2,025 New
CWG
1667
Crown Wealth Group
North Carolina
$322K -$31.8K -165 -8%
FFWA
1668
FRG Family Wealth Advisors
Washington
$322K
FBFS
1669
First Business Financial Services
Wisconsin
$321K -$24.1K -125 -6%
MWM
1670
Modern Wealth Management
Kansas
$320K +$55.9K +290 +17%
GAM
1671
Griffin Asset Management
New York
$320K
PIA
1672
Powell Investment Advisors
Florida
$319K
BWP
1673
Baldwin Wealth Partners
Massachusetts
$315K
RPC
1674
Rossmore Private Capital
Connecticut
$315K +$12.5K +65 +3%
SCA
1675
Sandy Cove Advisors
Massachusetts
$314K -$5.78K -30 -2%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.