We are live on ! Find out more
NOW icon

ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
WMA
1626
Wealth Management Associates
New Jersey
$354K -$25.1K -130 -6%
FIM
1627
Freedom Investment Management
Connecticut
$353K -$293K -1,520 -41%
LCM
1628
LCM Capital Management
Illinois
$353K +$27.9K +145 +7%
CPCM
1629
Cardinal Point Capital Management
Ontario, Canada
$352K
BFG
1630
Birch Financial Group
New Hampshire
$351K +$15.4K +80 +4%
AFS
1631
Anderson Financial Strategies
Ohio
$351K +$425K +2,205 New
HR
1632
Howe & Rusling
New York
$350K -$9.64K -50 -2%
DWS
1633
Dynamic Wealth Strategies
California
$350K +$10.6K +55 +3%
CT
1634
Caldwell Trust
Florida
$350K +$121K +630 +40%
CPA
1635
Capital Performance Advisors
California
$350K +$423K +2,195 New
KA
1636
Klingman & Associates
New York
$347K +$37.6K +195 +10%
RF
1637
Rossby Financial
Florida
$347K +$354K +1,835 New
DJYG
1638
David J. Yvars Group
Florida
$346K
FI
1639
Finivi Inc
Massachusetts
$346K +$56.9K +295 +16%
MWA
1640
Midland Wealth Advisors
Illinois
$343K -$33.7K -175 -8%
OFS
1641
OneAscent Financial Services
Alabama
$343K -$61.7K -320 -13%
IP
1642
Interval Partners
New York
$339K -$1.68M -8,700 -80%
B
1643
Bellecapital
Switzerland
$339K
OC
1644
Oarsman Capital
Wisconsin
$339K +$43.4K +225 +12%
KC
1645
Knuff & Co
California
$338K
YP
1646
YANKCOM Partnership
South Dakota
$338K +$36.6K +190 +10%
RBFC
1647
Roman Butler Fullerton & Co
Missouri
$334K -$2.02M -10,480 -84%
FLP
1648
Financial Life Planners
Arizona
$332K +$36.6K +190 +10%
WAAG
1649
Wealth Alliance Advisory Group
Kansas
$330K +$400K +2,075 New
VAG
1650
VisionPoint Advisory Group
Texas
$329K -$4.82K -25 -1%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.