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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
PWS
1601
Proactive Wealth Strategies
Georgia
$377K +$4.82K +25 +1%
NWA
1602
New World Advisors
Massachusetts
$376K -$125K -650 -22%
SWP
1603
Semus Wealth Partners
Florida
$376K -$8.67K -45 -2%
PCM
1604
Presidio Capital Management
California
$374K
GSWM
1605
Golden State Wealth Management
California
$373K -$114K -590 -20%
WFA
1606
WMG Financial Advisors
Tennessee
$371K -$17.3K -90 -4%
HIM
1607
Hillsdale Investment Management
Ontario, Canada
$370K +$48.2K +250 +12%
EC
1608
EntryPoint Capital
New York
$370K +$448K +2,325 New
OAM
1609
Oxford Asset Management
United Kingdom
$369K +$446K +2,315 New
CT
1610
Chicago Trust
Illinois
$366K -$36.6K -190 -8%
HDIM
1611
Hanson & Doremus Investment Management
Vermont
$366K +$31.8K +165 +8%
EIA
1612
Edgemoor Investment Advisors
Maryland
$366K +$10.6K +55 +2%
BCM
1613
Bourgeon Capital Management
Connecticut
$365K -$174K -905 -28%
RWA
1614
Redhawk Wealth Advisors
Minnesota
$365K -$964 -5 -0.2%
VCP
1615
Verus Capital Partners
Arizona
$364K +$61.7K +320 +16%
BFIM
1616
Beese Fulmer Investment Management
Ohio
$362K +$20.2K +105 +5%
CAAS
1617
Capital Asset Advisory Services
Michigan
$361K +$48.2K +250 +13%
KAM
1618
Knightsbridge Asset Management
California
$360K +$145K +750 +50%
CIG
1619
Cascade Investment Group
Colorado
$359K +$49.1K +255 +13%
NBWM
1620
North Berkeley Wealth Management
California
$358K -$96.4K -500 -18%
WF
1621
Womack Financial
Texas
$358K
IIC
1622
Integrated Investment Consultants
Michigan
$358K +$10.6K +55 +3%
PWM
1623
Pines Wealth Management
North Carolina
$358K +$6.75K +35 +1%
ZIC
1624
ZWJ Investment Counsel
Georgia
$357K -$28.9K -150 -6%
MYIA
1625
Mount Yale Investment Advisors
Colorado
$357K -$351K -1,820 -45%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.