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ServiceNow
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Overview Fund Activity

1,736 hedge funds and large institutions have $132B invested in ServiceNow in 2023 Q4 according to their latest regulatory filings, with 313 funds opening new positions, 626 increasing their positions, 597 reducing their positions, and 108 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
1,736
Holders Change
+183
Holders Change %
+11.78%
% of All Funds
25.45%
Holding in Top 10
86
Holding in Top 10 Change
+19
Holding in Top 10 Change %
+28.36%
% of All Funds
1.26%
New
313
Increased
626
Reduced
597
Closed
108
Calls
$1.93B
Puts
$2.79B
Net Calls
-$851M
Net Calls Change
-$360M

Top Buyers

1
Morgan Stanley
Morgan Stanley
New York
+$4.67B
2
JPMorgan Chase & Co
JPMorgan Chase & Co
New York
+$1.33B
3
Fidelity Investments
Fidelity Investments
Massachusetts
+$563M
4
BlackRock
BlackRock
New York
+$391M
5
Vanguard Group
Vanguard Group
Pennsylvania
+$258M

Top Sellers

1
Winslow Capital Management
Winslow Capital Management
Minnesota
-$339M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$324M
3
Sands Capital Management
Sands Capital Management
Virginia
-$279M
4
AllianceBernstein
AllianceBernstein
Tennessee
-$277M
5
TD Asset Management
TD Asset Management
Ontario, Canada
-$266M
Name Holding Trade Value Shares
Change 		Shares
Change %
BIA
1601
Bell Investment Advisors
California
$42.4K +$1.41K +2 +3%
BC
1602
Barrett & Company
Rhode Island
$42.4K – – –
OLVIG
1603
Oliver Lagore Vanvalin Investment Group
Michigan
$42.4K +$9.89K +14 +30%
GA
1604
GoalVest Advisory
New York
$41K -$706 -1 -2%
FFO
1605
Fortitude Family Office
Arizona
$41K +$41K +58 New
AAG
1606
Armstrong Advisory Group
Massachusetts
$38.9K – – –
CCM
1607
Chilton Capital Management
Texas
$38.9K +$3.53K +5 +10%
CFFP
1608
Center for Financial Planning
Michigan
$37.4K – – –
AIC
1609
Archer Investment Corporation
Indiana
$37.4K +$6.36K +9 +20%
TIM
1610
Tortoise Investment Management
New York
$36.7K -$2.12K -3 -5%
IFAM
1611
Institutional & Family Asset Management
Colorado
$36K +$14.8K +21 +70%
OSNBOA
1612
Old Second National Bank of Aurora
Illinois
$35.3K – – –
LWANC
1613
Laurel Wealth Advisors (North Carolina)
North Carolina
$35.3K – – –
ACA
1614
American Capital Advisory
Idaho
$35.3K +$35.3K +50 New
DEM
1615
Disciplined Equity Management
Florida
$35.3K +$35.3K +50 New
S
1616
Sachetta
Massachusetts
$34.6K +$34.6K +49 New
IRAG
1617
Investment Research & Advisory Group
Georgia
$34.6K – – –
SFCL
1618
Strengthening Families & Communities LLC
Massachusetts
$33.9K – – –
PWMG
1619
Prestige Wealth Management Group
New Jersey
$31.8K -$4.95K -7 -13%
BLC
1620
Brown, Lisle/Cummings
Rhode Island
$31.1K – – –
AF
1621
Advisornet Financial
Minnesota
$31.1K +$22.6K +32 +267%
HFM
1622
Hartford Financial Management
Connecticut
$30.4K – – –
RDFA
1623
Ritter Daniher Financial Advisory
Ohio
$30.4K – – –
MTIC
1624
Missouri Trust & Investment Company
Missouri
$26.8K – – –
KFI
1625
Key Financial Inc
Pennsylvania
$26.1K – – –
63 64
65
66 67