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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
MAM
1576
Maytree Asset Management
Hong Kong
$398K +$482K +2,500 New
FRM
1577
Fox Run Management
Connecticut
$397K +$481K +2,495 New
SYBT
1578
Stock Yards Bank & Trust
Kentucky
$395K +$212K +1,100 +80%
BTW
1579
Boston Trust Walden
Massachusetts
$393K
MCM
1580
Manchester Capital Management
Vermont
$392K -$51.1K -265 -10%
OWM
1581
Opes Wealth Management
California
$392K -$1.93K -10 -0.4%
RA
1582
Riverstone Advisors
Texas
$392K
AG
1583
AlTi Global
New York
$390K -$186K -965 -28%
AAIM
1584
Asset Advisors Investment Management
Georgia
$390K
OWP
1585
ORG Wealth Partners
Texas
$389K -$201K -1,045 -30%
DP
1586
DDD Partners
Washington
$389K -$35.7K -185 -7%
SIM
1587
Seaview Investment Managers
Florida
$389K +$129K +670 +38%
AFM
1588
Abbot Financial Management
Massachusetts
$389K +$470K +2,440 New
HPC
1589
Hobart Private Capital
North Carolina
$387K +$468K +2,430 New
CWA
1590
Canvas Wealth Advisors
Kansas
$385K +$137K +710 +39%
SIMG
1591
Sonora Investment Management Group
Arizona
$384K +$43.4K +225 +10%
Fidelity International
1592
Fidelity International
Bermuda
$384K -$76.1K -395 -14%
FAG
1593
Fortitude Advisory Group
Washington
$382K +$37.6K +195 +9%
MSAM
1594
Moloney Securities Asset Management
Missouri
$382K -$1.01M -5,235 -69%
WPA
1595
Wealth Preservation Advisors
Tennessee
$382K +$463K +2,400 New
FCA
1596
FLC Capital Advisors
California
$379K
RFO
1597
RiverGlades Family Offices
Florida
$378K
CIM
1598
Contravisory Investment Management
Massachusetts
$378K +$2.89K +15 +0.6%
LSWP
1599
Liberty Square Wealth Partners
Pennsylvania
$378K +$67.5K +350 +17%
WHCI
1600
W.H. Cornerstone Investments
Massachusetts
$377K -$37.6K -195 -8%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.