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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
HFP
1551
Holistic Financial Partners
Indiana
$430K +$34.7K +180 +7%
JFGIW
1552
Johnson Financial Group Inc (Wisconsin)
Wisconsin
$429K +$42.4K +220 +9%
WB
1553
WesBanco Bank
West Virginia
$429K -$299K -1,550 -37%
CCMG
1554
Clark Capital Management Group
Pennsylvania
$428K +$21.2K +110 +4%
CAI
1555
Capital Advisors Inc
Oklahoma
$424K -$20.2K -105 -4%
LA
1556
LVW Advisors
New York
$422K +$16.4K +85 +3%
TWP
1557
Triad Wealth Partners
Kansas
$421K +$49.1K +255 +11%
MFG
1558
Magnus Financial Group
New York
$420K +$13.5K +70 +3%
CCA
1559
Catalyst Capital Advisors
New York
$420K +$508K +2,635 New
FW
1560
FullCircle Wealth
Texas
$419K +$144K +745 +50%
AWE
1561
Avidian Wealth Enterprises
Texas
$416K +$25.1K +130 +5%
MTC
1562
McDaniel Terry & Co
Texas
$416K +$71.3K +370 +17%
MDA
1563
Minot DeBlois Advisors
Massachusetts
$413K +$54.9K +285 +12%
JSW
1564
Journey Strategic Wealth
New Jersey
$413K +$17.3K +90 +4%
CHJWM
1565
Carlton Hofferkamp & Jenks Wealth Management
Texas
$412K
MAWA
1566
Moss Adams Wealth Advisors
Washington
$411K +$41.4K +215 +9%
BSHC
1567
Breed's Hill Capital
Massachusetts
$409K +$45.3K +235 +10%
FFA
1568
Founders Financial Alliance
North Carolina
$407K +$492K +2,555 New
FAIM
1569
Financial Advocates Investment Management
Washington
$401K -$56.9K -295 -10%
OBWG
1570
Onyx Bridge Wealth Group
New York
$401K +$35.7K +185 +8%
ANTB
1571
AMG National Trust Bank
Colorado
$401K -$3.85K -20 -0.8%
CTA
1572
Colonial Trust Advisors
South Carolina
$400K +$2.89K +15 +0.6%
NRG
1573
Nemes Rush Group
Michigan
$400K +$99.3K +515 +26%
CIA
1574
Cladis Investment Advisory
Montana
$398K
RIL
1575
Rothschild Investment LLC
Illinois
$398K +$146K +760 +44%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.