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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
HWP
1501
Highline Wealth Partners
California
$487K +$20.2K +105 +4%
ESB
1502
Essex Savings Bank
Connecticut
$486K -$10.6K -55 -2%
VFA
1503
Values First Advisors
Tennessee
$483K -$99.3K -515 -15%
IIA
1504
Integral Investment Advisors
California
$481K +$107K +555 +23%
APW
1505
Austin Private Wealth
Texas
$479K
CPRC
1506
Consolidated Portfolio Review Corp
New York
$479K +$5.78K +30 +1%
CAM
1507
Creekmur Asset Management
Illinois
$478K -$472K -2,450 -45%
TCM
1508
TD Capital Management
Tennessee
$478K -$59.8K -310 -9%
AWM
1509
Avior Wealth Management
Nebraska
$478K -$31.8K -165 -5%
CAS
1510
Coppell Advisory Solutions
Texas
$476K -$12.5K -65 -3%
CCA
1511
Childress Capital Advisors
Texas
$476K -$35.7K -185 -6%
BFM
1512
Boothbay Fund Management
New York
$475K -$13.5M -69,895 -96%
OWP
1513
Obermeyer Wealth Partners
Colorado
$475K +$248K +1,285 +76%
TCBWMS
1514
Texas Capital Bank Wealth Management Services
Texas
$475K +$575K +2,985 New
AIM
1515
Advyzon Investment Management
Illinois
$474K +$573K +2,975 New
WMP
1516
Wealth Management Partners
Arizona
$474K -$2.89K -15 -0.5%
DP
1517
Dearborn Partners
Illinois
$473K +$49.1K +255 +9%
SBIA
1518
Sheaff Brock Investment Advisors
Indiana
$471K -$4.82K -25 -0.8%
SIM
1519
Stratos Investment Management
Ohio
$469K +$568K +2,945 New
VBCG
1520
Valley Brook Capital Group
Pennsylvania
$467K +$122K +635 +28%
KRW
1521
Kaufman Rossin Wealth
Florida
$467K +$565K +2,930 New
SFS
1522
Stiles Financial Services
Minnesota
$466K -$28.9K -150 -5%
CFO
1523
CVA Family Office
Colorado
$466K -$6.75K -35 -1%
RCA
1524
Resonant Capital Advisors
Wisconsin
$463K +$14.5K +75 +3%
ACI
1525
Alpha Cubed Investments
California
$463K +$197K +1,020 +54%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.