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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
MFA
1476
Morling Financial Advisors
California
$515K +$120K +620 +24%
MFF
1477
Michels Family Financial
Texas
$514K +$2.89K +15 +0.5%
ACM
1478
Allred Capital Management
Texas
$512K -$20.2K -105 -3%
PCP
1479
Proficio Capital Partners
Massachusetts
$512K +$13.5K +70 +2%
EML
1480
Eos Management LP
New York
$510K
TFA
1481
Teamwork Financial Advisors
Texas
$507K -$980K -5,085 -61%
BG
1482
Bahl & Gaynor
Ohio
$507K -$75.2K -390 -11%
FA
1483
Fermata Advisors
California
$507K +$404K +2,095 +192%
SP
1484
Stonebrook Private
Michigan
$503K +$97.3K +505 +19%
AFAS
1485
Acorn Financial Advisory Services
Virginia
$502K -$204K -1,060 -25%
MBT
1486
Montecito Bank & Trust
California
$502K +$51.1K +265 +9%
QWM
1487
Quadcap Wealth Management
Texas
$502K -$30.8K -160 -5%
MCP
1488
Mirador Capital Partners
California
$502K +$175K +910 +41%
CWM
1489
Centurion Wealth Management
Virginia
$499K
NWWA
1490
New Wave Wealth Advisors
Arkansas
$499K -$42.4K -220 -7%
TCOT
1491
Trust Company of Toledo
Ohio
$498K +$25.1K +130 +4%
C
1492
Certuity
Florida
$498K -$41.4K -215 -6%
CIS
1493
Custom Index Systems
New York
$497K +$24.1K +125 +4%
TWM
1494
Tradition Wealth Management
Minnesota
$495K -$112K -580 -16%
ZI
1495
ZEGA Investments
Florida
$495K +$366K +1,900 +157%
GQG Partners
1496
GQG Partners
Florida
$493K +$597K +3,095 New
PFA
1497
Pathway Financial Advisers
Indiana
$493K +$22.2K +115 +4%
CA
1498
Cache Advisors
California
$490K
TA
1499
Tectonic Advisors
Texas
$489K -$353K -1,830 -37%
1W
1500
1776 Wealth
Georgia
$489K

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.