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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
PAM
126
Panagora Asset Management
Massachusetts
$146M -$38.8M -201,440 -18%
PNC Financial Services Group
127
PNC Financial Services Group
Pennsylvania
$145M +$3.88M +20,140 +2%
Robeco Institutional Asset Management
128
Robeco Institutional Asset Management
Netherlands
$145M -$13M -67,560 -7%
Aviva
129
Aviva
United Kingdom
$143M +$24.4M +126,735 +16%
CAM
130
Congress Asset Management
Massachusetts
$141M -$547K -2,840 -0.3%
Holocene Advisors
131
Holocene Advisors
New York
$141M
New York State Teachers Retirement System (NYSTRS)
132
New York State Teachers Retirement System (NYSTRS)
New York
$139M -$1.16M -6,015 -0.7%
Royal London Asset Management
133
Royal London Asset Management
United Kingdom
$137M +$11.2M +58,235 +7%
First Trust Advisors
134
First Trust Advisors
Illinois
$136M +$30.5M +157,995 +23%
Adage Capital Partners
135
Adage Capital Partners
Massachusetts
$134M -$18M -93,500 -10%
Federated Hermes
136
Federated Hermes
Pennsylvania
$133M -$108M -560,580 -40%
Korea Investment Corp
137
Korea Investment Corp
South Korea
$132M +$2.12M +10,975 +1%
Citadel Advisors
138
Citadel Advisors
Florida
$130M +$33.1M +171,715 +27%
Public Sector Pension Investment Board (PSP Investments)
139
Public Sector Pension Investment Board (PSP Investments)
Quebec, Canada
$129M +$2.08M +10,780 +1%
ZCI
140
Zevenbergen Capital Investments
Washington
$128M -$3.7M -19,195 -2%
Mackenzie Financial
141
Mackenzie Financial
Ontario, Canada
$123M -$18.3M -95,180 -11%
VNIM
142
Vaughan Nelson Investment Management
Texas
$122M -$40.9M -212,340 -22%
Man Group
143
Man Group
United Kingdom
$121M +$55.8M +289,700 +62%
AIM
144
Allen Investment Management
New York
$119M +$9M +46,705 +7%
CLOS
145
Compagnie Lombard Odier SCmA
Switzerland
$117M +$22M +114,320 +18%
National Bank of Canada
146
National Bank of Canada
Quebec, Canada
$117M -$213K -1,105 -0.2%
SAM
147
Storebrand Asset Management
Norway
$116M +$4M +20,730 +3%
OAC
148
OMERS Administration Corp
Ontario, Canada
$116M -$37M -191,765 -21%
Caisse de Depot et Placement du Quebec (CDPQ)
149
Caisse de Depot et Placement du Quebec (CDPQ)
Quebec, Canada
$115M +$26.9M +139,675 +24%
RG
150
Rathbones Group
United Kingdom
$114M +$8.16M +42,355 +6%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.