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ServiceNow
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Overview Fund Activity

292 hedge funds and large institutions have $8.78B invested in ServiceNow in 2014 Q4 according to their latest regulatory filings, with 53 funds opening new positions, 112 increasing their positions, 93 reducing their positions, and 30 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
292
Holders Change
+20
Holders Change %
+7.35%
% of All Funds
7.79%
Holding in Top 10
9
Holding in Top 10 Change
+2
Holding in Top 10 Change %
+28.57%
% of All Funds
0.24%
New
53
Increased
112
Reduced
93
Closed
30
Calls
$20.6M
Puts
$8.51M
Net Calls
+$12.1M
Net Calls Change
+$5.62M

Top Buyers

1
Bank of New York Mellon
Bank of New York Mellon
New York
$292M
2
TCIM
TIAA CREF Investment Management
New York
$91.4M
3
Vanguard Group
Vanguard Group
Pennsylvania
$540M
4
1832 Asset Management
1832 Asset Management
Ontario, Canada
$131M
5
Invesco
Invesco
Georgia
$305M

Top Sellers

1
Fidelity Investments
Fidelity Investments
Massachusetts
$578M
2
Artisan Partners
Artisan Partners
Wisconsin
$136M
3
CCM
Criterion Capital Management
California
$207M
4
UBS AM
UBS AM
Illinois
$207M
5
NCGI
Next Century Growth Investors
Minnesota
$20.1M
Name Holding Trade Value Shares
Change 		Shares
Change %
SG Americas Securities
126
SG Americas Securities
New York
$3.61M -$62.5K -921 -2%
PAMU
127
Pictet Asset Management (UK)
United Kingdom
$3.6M – – –
BKBG
128
BHF Kleinwort Benson Group
Belgium
$3.6M +$3.39M +49,905 +1,610%
GC
129
Guggenheim Capital
Illinois
$3.42M +$334K +4,926 +11%
PPA
130
Parametric Portfolio Associates
Washington
$3.41M -$216K -3,177 -6%
SSWM
131
Sheets Smith Wealth Management
North Carolina
$3.38M -$95K -1,400 -3%
PRA
132
Parametric Risk Advisors
Connecticut
$2.99M – – –
PCM
133
Penn Capital Management
Pennsylvania
$2.91M -$72.3K -1,065 -2%
FAF
134
Fjarde Ap-fonden
Sweden
$2.79M – – –
HSBC Holdings
135
HSBC Holdings
United Kingdom
$2.76M +$700K +10,327 +34%
EA
136
Emerald Advisers
Pennsylvania
$2.72M -$21.7K -320 -0.8%
BCIM
137
British Columbia Investment Management
British Columbia, Canada
$2.61M -$598K -8,814 -19%
Principal Financial Group
138
Principal Financial Group
Iowa
$2.56M -$55.6K -820 -2%
Citigroup
139
Citigroup
New York
$2.53M -$2.8M -41,313 -53%
AQR Capital Management
140
AQR Capital Management
Connecticut
$2.44M -$1.15M -16,970 -32%
GIBU
141
Gulf International Bank (UK)
United Kingdom
$2.36M +$8.14K +120 +0.3%
CM
142
Castleark Management
Illinois
$2.34M +$2.34M +34,410 New
Canada Pension Plan Investment Board
143
Canada Pension Plan Investment Board
Ontario, Canada
$2.27M -$1.89M -27,800 -45%
CLM
144
ClearBridge LLC (Maryland)
Maryland
$2.25M – – –
ARTA
145
A.R.T. Advisors
New York
$2.25M +$726K +10,695 +48%
WMSA
146
Weiss Multi-Strategy Advisers
New York
$2.21M -$1.19M -17,500 -35%
SFP
147
Santa Fe Partners
New Mexico
$2.2M +$2.2M +32,445 New
ClearBridge Investments
148
ClearBridge Investments
New York
$2.17M -$739K -10,895 -25%
FAM
149
Fortaleza Asset Management
Illinois
$2.16M +$2.16M +31,830 New
DT
150
Diversified Trust
Tennessee
$2.14M +$2.14M +31,542 New
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