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272 hedge funds and large institutions have $7.43B invested in ServiceNow in 2014 Q3 according to their latest regulatory filings, with 43 funds opening new positions, 93 increasing their positions, 99 reducing their positions, and 23 closing their positions.

New
Increased
Maintained
Reduced
Closed

87% more first-time investments, than exits

New positions opened: 43 | Existing positions closed: 23

29% more call options, than puts

Call options by funds: $28.4M | Put options by funds: $22M

6% more funds holding

Funds holding: 256 → 272 (+16)

0% more funds holding in top 10

Funds holding in top 10: 7 → 7 (0)

6% less repeat investments, than reductions

Existing positions increased: 93 | Existing positions reduced: 99

7% less capital invested

Capital invested by funds: $8.02B → $7.43B (-$594M)

15.13% less ownership

Funds ownership: 449.46% → 434.33% (-15%)

Holders
272
Holders Change
+16
Holders Change %
+6.25%
% of All Funds
7.89%
Holding in Top 10
7
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
0.2%
New
43
Increased
93
Reduced
99
Closed
23
Calls
$28.4M
Puts
$22M
Net Calls
+$6.44M
Net Calls Change
+$14.7M

Top Buyers

1
Goldman Sachs
Goldman Sachs
New York
+$82M
2
Winslow Capital Management
Winslow Capital Management
Minnesota
+$63.1M
3
Wells Fargo
Wells Fargo
California
+$62.3M
4
Bank of New York Mellon
Bank of New York Mellon
New York
+$61.4M
5
SM
SCGE Management
California
+$42.5M

Top Sellers

1
Fidelity Investments
Fidelity Investments
Massachusetts
-$271M
2
Artisan Partners
Artisan Partners
Wisconsin
-$105M
3
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$52.4M
4
PHS
PFM Health Sciences
California
-$47.8M
5
Allianz Asset Management
Allianz Asset Management
Germany
-$40.2M
Name Holding Trade Value Shares
Change 		Change in
Stake
SSWM
126
Sheets Smith Wealth Management
North Carolina
$3.01M -$5.78K -490 -0.2%
Macquarie Group
127
Macquarie Group
Australia
$3M +$236K +20,000 +8%
SFM
128
Soros Fund Management
New York
$2.94M +$2.95M +250,000 New
WMSA
129
Weiss Multi-Strategy Advisers
New York
$2.94M +$2.95M +250,000 New
Millennium Management
130
Millennium Management
New York
$2.78M -$7.28M -617,180 -72%
BCIM
131
British Columbia Investment Management
British Columbia, Canada
$2.78M +$552K +46,790 +25%
SCM
132
Stevens Capital Management
Pennsylvania
$2.69M +$2.7M +229,105 New
GC
133
Guggenheim Capital
Illinois
$2.67M -$476K -40,320 -15%
PRA
134
Parametric Risk Advisors
Connecticut
$2.59M – – –
PCM
135
Penn Capital Management
Pennsylvania
$2.58M -$82.3K -6,975 -3%
ClearBridge Investments
136
ClearBridge Investments
New York
$2.52M -$870K -73,765 -26%
FAF
137
Fjarde Ap-fonden
Sweden
$2.41M -$197K -16,720 -8%
EA
138
Emerald Advisers
Pennsylvania
$2.38M -$277K -23,500 -10%
Principal Financial Group
139
Principal Financial Group
Iowa
$2.26M -$274K -23,205 -11%
RIM
140
RS Investment Management
California
$2.06M – – –
GIBU
141
Gulf International Bank (UK)
United Kingdom
$2.04M – – –
CLM
142
ClearBridge LLC (Maryland)
Maryland
$1.95M – – –
SCM
143
Sterling Capital Management
North Carolina
$1.82M -$1.32M -111,605 -42%
IGIM
144
I.G. Investment Management
Manitoba, Canada
$1.8M +$295K +25,000 +20%
HSBC Holdings
145
HSBC Holdings
United Kingdom
$1.78M -$28.3K -2,400 -2%
IRF
146
IBM Retirement Fund
New York
$1.71M -$125K -10,580 -7%
Legal & General Group
147
Legal & General Group
United Kingdom
$1.71M +$42.8K +3,630 +3%
Canada Life
148
Canada Life
Manitoba, Canada
$1.65M +$646K +54,795 +64%
TAM
149
Tocqueville Asset Management
New York
$1.61M +$171K +14,500 +12%
HHC
150
Hutchin Hill Capital
New York
$1.6M +$1.61M +136,500 New
4 5
6
7 8

NOW Hedge Fund Activity: Q3 2014 in Review

272 of the 3,446 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q3 2014, worth a combined $7.43B — down 7.4% from $8.02B a quarter earlier.

Buyers outnumbered sellers: 43 funds opened new NOW positions and 23 closed out — a net gain of 20 holders — while 93 added to existing stakes and 99 trimmed.

The largest buyer was Goldman Sachs, adding an estimated $82M. The largest seller was Fidelity Investments, cutting an estimated $271M.

  • 272 institutional investors held ServiceNow (NOW) as of Q3 2014, up from 256 in Q2 2014.
  • Funds reported $7.43B of ServiceNow stock for Q3 2014, down 7.4% quarter-over-quarter.
  • 43 funds opened new ServiceNow positions in Q3 2014 and 23 closed out, a net change of +20 holders.
  • The largest ServiceNow buyer in Q3 2014 was Goldman Sachs, an estimated $82M added.
  • The largest ServiceNow seller in Q3 2014 was Fidelity Investments, an estimated $271M sold.

Based on aggregated 13F filings for Q3 2014.