We are live on ! Find out more
NOW icon

ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
OTPPB
1451
Ontario Teachers' Pension Plan Board
Ontario, Canada
$549K +$142K +735 +27%
GGS
1452
Galvin Gaustad & Stein
Arizona
$546K -$192K -995 -22%
SI
1453
Severin Investments
Missouri
$545K +$12.5K +65 +2%
SIA
1454
Soltis Investment Advisors
Utah
$545K +$67.5K +350 +11%
CAG
1455
Centerpoint Advisory Group
Kansas
$544K +$65.5K +340 +11%
PPWM
1456
Paragon Private Wealth Management
Kentucky
$542K +$144K +745 +28%
TPW
1457
Transatlantique Private Wealth
New York
$540K +$140K +725 +27%
PWMAG
1458
Pinnacle Wealth Management Advisory Group
New Jersey
$537K
CH
1459
Cromwell Holdings
Wyoming
$535K
TF
1460
Trek Financial
Arizona
$531K -$4.88M -25,330 -88%
SOS
1461
Silver Oak Securities
Tennessee
$530K +$33.7K +175 +6%
LSA
1462
Lion Street Advisors
Texas
$529K +$25.1K +130 +4%
HBT
1463
Hills Bank & Trust
Iowa
$527K +$128K +665 +25%
UWS
1464
Unique Wealth Strategies
Illinois
$527K -$173K -900 -21%
SICM
1465
Sustainable Insight Capital Management
New York
$525K -$96.4K -500 -13%
BAM
1466
Blueshift Asset Management
New Jersey
$525K +$395K +2,050 +164%
ICP
1467
Impact Capital Partners
Colorado
$525K -$280K -1,455 -31%
KMWM
1468
Keudell/Morrison Wealth Management
Oregon
$524K -$100K -520 -14%
EA
1469
Emerald Advisers
Pennsylvania
$523K +$633K +3,285 New
MCI
1470
MRP Capital Investments
Georgia
$521K -$48.2K -250 -7%
TCWM
1471
Total Clarity Wealth Management
Illinois
$521K
VWM
1472
Valley Wealth Managers
New Jersey
$519K +$27K +140 +4%
FFO
1473
Fiduciary Family Office
Florida
$518K +$627K +3,255 New
PCM
1474
Palisade Capital Management
New Jersey
$517K +$626K +3,250 New
HCM
1475
HMS Capital Management
Tennessee
$517K -$124K -645 -16%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.