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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
A
1426
AlphaQuest
New York
$582K +$585K +3,035 +490%
VNA
1427
Valley National Advisers
Pennsylvania
$581K +$13.5K +70 +2%
EPA
1428
Element Pointe Advisors
Florida
$580K +$23.1K +120 +3%
DWP
1429
Daymark Wealth Partners
Ohio
$578K +$210K +1,090 +43%
PWA
1430
Provenance Wealth Advisors
Florida
$577K
NB
1431
Nicolet Bankshares
Wisconsin
$577K +$70.4K +365 +11%
SIA
1432
Strategic Investment Advisors
Michigan
$576K -$70.4K -365 -9%
FUBT
1433
First United Bank & Trust
Maryland
$575K
ACG
1434
Allen Capital Group
Nebraska
$573K +$44.3K +230 +7%
WFI
1435
West Family Investments
California
$570K -$121K -630 -15%
PFBT
1436
Parkside Financial Bank & Trust
Missouri
$568K +$7.71K +40 +1%
CFP
1437
Comprehensive Financial Planning
Pennsylvania
$564K -$545K -2,830 -44%
SWM
1438
Salvus Wealth Management
New Jersey
$564K -$266K -1,380 -28%
FIA
1439
Foundations Investment Advisors
Arizona
$564K +$115K +595 +20%
RS
1440
Rakuten Securities
Japan
$563K +$48.2K +250 +8%
CAG
1441
Csenge Advisory Group
Florida
$562K -$77.1K -400 -10%
GKWIM
1442
Gerber Kawasaki Wealth & Investment Management
California
$561K +$2.89K +15 +0.4%
CM
1443
CastleKnight Management
New York
$557K
FCBT
1444
First Citizens Bank & Trust
North Carolina
$557K -$512K -2,655 -43%
GCS
1445
Gordian Capital (Singapore)
Singapore
$556K +$237K +1,230 +54%
KIG
1446
Kennedy Investment Group
New Jersey
$554K +$671K +3,480 New
PWM
1447
Palumbo Wealth Management
New York
$553K -$359K -1,860 -35%
WAG
1448
Winthrop Advisory Group
Massachusetts
$551K +$56.9K +295 +9%
EBT
1449
Enterprise Bank & Trust
Massachusetts
$550K +$332K +1,720 +99%
SGCA
1450
Steel Grove Capital Advisors
Tennessee
$550K -$31.8K -165 -5%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.