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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
OWCM
1401
One Wealth Capital Management
Arizona
$611K -$410K -2,125 -36%
WA
1402
Wealth Alliance
New York
$611K -$118K -610 -14%
QWP
1403
Quotient Wealth Partners
Texas
$609K -$95.4K -495 -11%
VCWM
1404
Vista Cima Wealth Management
Arizona
$608K +$84.8K +440 +13%
WFC
1405
Western Financial Corp
California
$608K +$118K +610 +19%
CIA
1406
Compass Ion Advisors
Pennsylvania
$607K -$8.67K -45 -1%
AFP
1407
Ausdal Financial Partners
Iowa
$606K +$86.7K +450 +13%
KCM
1408
KRS Capital Management
Michigan
$605K
SAM
1409
Strive Asset Management
Ohio
$603K -$193K -1,000 -21%
CS
1410
Capital Square
Tennessee
$601K +$52K +270 +8%
RB
1411
Renasant Bank
Mississippi
$601K +$108K +560 +17%
RAM
1412
Readystate Asset Management
Illinois
$601K +$728K +3,775 New
DBRC
1413
D.B. Root & Company
Pennsylvania
$599K +$3.85K +20 +0.5%
M
1414
MATAURO
New York
$599K +$725K +3,760 New
RLIM
1415
Red Lighthouse Investment Management
New York
$598K -$964 -5 -0.1%
UFF
1416
USA Financial Formulas
Michigan
$598K +$724K +3,755 New
AWM
1417
Axxcess Wealth Management
California
$597K -$242M -1,253,300 -100%
APW
1418
Aventura Private Wealth
Florida
$596K +$1.93K +10 +0.3%
JSAM
1419
J. Safra Asset Management
New York
$594K +$329K +1,705 +84%
RTC
1420
Real Talk Capital
Tennessee
$593K -$50.1K -260 -7%
LFG
1421
Larson Financial Group
Missouri
$593K +$294K +1,525 +69%
FNBSF
1422
First National Bank Sioux Falls
South Dakota
$589K
CWMK
1423
Caliber Wealth Management (Kansas)
Kansas
$588K +$712K +3,695 New
VC
1424
Vicus Capital
Pennsylvania
$587K +$236K +1,225 +50%
NHC
1425
Nicholas Hoffman & Company
Georgia
$585K +$85.8K +445 +14%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.