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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
PP
1376
Patron Partners
Texas
$651K +$50.1K +260 +7%
AAS
1377
Annex Advisory Services
Wisconsin
$650K -$20.4M -105,655 -96%
OWA
1378
Outlook Wealth Advisors
Texas
$650K -$19.3K -100 -2%
SFP
1379
Sandbox Financial Partners
Maryland
$646K +$67.5K +350 +9%
BGA
1380
Battery Global Advisors
Massachusetts
$642K
CIC
1381
Cornercap Investment Counsel
Georgia
$640K -$7.71K -40 -1%
SCP
1382
Sivia Capital Partners
California
$639K +$319K +1,655 +70%
NIP
1383
Nicholas Investment Partners
California
$638K -$1.93M -10,020 -71%
SDIC
1384
South Dakota Investment Council
South Dakota
$637K
EWM
1385
Evermay Wealth Management
Virginia
$637K -$8.67K -45 -1%
PWPS
1386
Pinnacle Wealth Planning Services
Ohio
$635K -$4.82K -25 -0.6%
CG
1387
Cynosure Group
Utah
$635K +$59.8K +310 +8%
SPA
1388
Sherbrooke Park Advisers
New York
$631K +$348K +1,805 +84%
CWS
1389
Confluence Wealth Services
Pennsylvania
$628K +$397K +2,060 +114%
SC
1390
Sapient Capital
Indiana
$627K -$9.65M -50,070 -93%
IC
1391
Iconiq Capital
California
$626K -$55.9K -290 -7%
PW
1392
Paladin Wealth
Minnesota
$626K +$111K +575 +17%
EAM
1393
EdenTree Asset Management
United Kingdom
$625K
BI
1394
BlueSpruce Investments
Illinois
$624K -$34.7K -180 -4%
HPC
1395
HM Payson & Co
Maine
$623K +$96.4K +500 +15%
DWM
1396
Drive Wealth Management
Utah
$621K -$7.71K -40 -1%
NWAG
1397
Net Worth Advisory Group
Utah
$619K -$54.9K -285 -7%
LAM
1398
Lewis Asset Management
California
$619K -$16.4K -85 -2%
PFG
1399
Prosperity Financial Group
California
$619K -$22.2K -115 -3%
MWM
1400
Mindset Wealth Management
Indiana
$611K +$82.9K +430 +13%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.