We are live on ! Find out more
NOW icon

ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
SAI
1326
Savvy Advisors Inc
New York
$733K +$364K +1,890 +70%
ST
1327
Smithfield Trust
Pennsylvania
$732K -$7.71K -40 -0.9%
ZIG
1328
Zullo Investment Group
Pennsylvania
$730K +$18.3K +95 +2%
FIA
1329
FNY Investment Advisers
New York
$729K +$247K +1,280 +39%
AF
1330
Affiance Financial
Minnesota
$728K -$59.8K -310 -6%
SWA
1331
Stratos Wealth Advisors
Ohio
$727K +$257K +1,335 +41%
PFWA
1332
Paces Ferry Wealth Advisors
Georgia
$724K -$14.5K -75 -2%
GS
1333
GWN Securities
Florida
$724K +$795K +4,125 +982%
SA
1334
Sovran Advisors
California
$720K +$269K +1,395 +43%
KIA
1335
KCM Investment Advisors
California
$717K +$14.5K +75 +2%
MFS
1336
Monetta Financial Services
Illinois
$717K -$771K -4,000 -47%
BOTPPF
1337
Board of the Pension Protection Fund
United Kingdom
$717K +$675K +3,500 +350%
RS
1338
R Squared
Hong Kong
$717K +$848K +4,400 +4,400%
FFM
1339
Forum Financial Management
Illinois
$712K +$84.8K +440 +11%
PCS
1340
Private Client Services
Kentucky
$712K -$1.16M -5,995 -57%
BM
1341
Brandywine Managers
Delaware
$711K
AWM
1342
Aviso Wealth Management
Washington
$711K +$599K +3,110 +230%
FCH
1343
Freestone Capital Holdings
Washington
$710K +$4.82K +25 +0.6%
FNBOH
1344
First National Bank of Hutchinson
Kansas
$709K -$818K -4,245 -49%
LAM
1345
L2 Asset Management
Massachusetts
$707K +$86.7K +450 +11%
CCB
1346
Country Club Bank
Missouri
$707K
WFAG
1347
Worth Financial Advisory Group
North Carolina
$705K +$285K +1,480 +50%
CSP
1348
Cary Street Partners
Virginia
$701K +$280K +1,455 +49%
HA
1349
Huntleigh Advisors
Missouri
$701K -$7.71K -40 -0.9%
WWM
1350
Wolff Wiese Magana
California
$700K +$213K +1,105 +34%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.