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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
CAU
1276
Caxton Associates (UK)
$810K +$981K +5,090 New
IA
1277
Integrity Alliance
Iowa
$810K +$981K +5,090 New
MI
1278
Motiv8 Investments
Florida
$810K -$87.7K -455 -8%
JFG
1279
Jefferies Financial Group
New York
$806K -$509K -2,640 -34%
RLH
1280
RD Lewis Holdings
Florida
$806K
HAM
1281
Harmony Asset Management
Arizona
$803K +$491K +2,545 +102%
OHIS
1282
Oak Harvest Investment Services
Texas
$802K -$1.38M -7,160 -59%
PP
1283
Postrock Partners
Oregon
$802K
MFG
1284
MidWestOne Financial Group
Iowa
$802K +$8.67K +45 +0.9%
TPA
1285
Trivium Point Advisory
Connecticut
$800K +$71.3K +370 +8%
AAP
1286
Arax Advisory Partners
Colorado
$798K +$288K +1,495 +43%
LI
1287
LRI Investments
Florida
$797K -$89.6K -465 -9%
KA
1288
KLCM Advisors
Wisconsin
$796K
CI
1289
Corient IA
Florida
$796K +$964K +5,000 New
PSP
1290
Principal Street Partners
Tennessee
$792K +$54.9K +285 +6%
GCP
1291
GSA Capital Partners
United Kingdom
$790K +$465K +2,410 +95%
I
1292
INVST
Indiana
$790K +$646K +3,350 +208%
AHC
1293
Adell Harriman & Carpenter
Texas
$790K +$650K +3,370 +212%
MW
1294
Marcum Wealth
Ohio
$787K +$297K +1,540 +45%
ST
1295
Sabal Trust
Florida
$785K +$950K +4,930 New
PWA
1296
Primoris Wealth Advisors
Florida
$784K -$13.5K -70 -1%
CNBT
1297
Canandaigua National Bank & Trust
New York
$781K -$702K -3,640 -43%
ATPW
1298
Ashton Thomas Private Wealth
Arizona
$779K +$100K +520 +12%
FH
1299
FWG Holdings
Florida
$776K +$116K +600 +17%
BWM
1300
Baron Wealth Management
Michigan
$771K +$5.78K +30 +0.6%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.