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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
CA
1251
CoreCap Advisors
Michigan
$861K -$168K -870 -14%
NL
1252
NVWM LLC
Pennsylvania
$859K -$258K -1,340 -20%
Luther King Capital Management (LKCM)
1253
Luther King Capital Management (LKCM)
Texas
$859K +$54K +280 +5%
SC
1254
Syon Capital
California
$859K +$192K +995 +23%
MCC
1255
Malaga Cove Capital
California
$857K -$1.93K -10 -0.2%
PPC
1256
Park Place Capital
Alabama
$857K +$115K +595 +12%
Balyasny Asset Management
1257
Balyasny Asset Management
Illinois
$857K -$68.5M -355,580 -99%
KWM
1258
Keebeck Wealth Management
Illinois
$857K -$101K -525 -9%
PTC
1259
Petrus Trust Company
Texas
$853K +$517K +2,680 +100%
1CP
1260
17 Capital Partners
Arizona
$845K -$342K -1,775 -25%
1832 Asset Management
1261
1832 Asset Management
Ontario, Canada
$835K -$382M -1,984,100 -100%
NCFG
1262
New Century Financial Group
New Jersey
$834K -$147K -765 -13%
MC
1263
Machina Capital
France
$833K +$1.01M +5,230 New
TSW
1264
Three Seasons Wealth
Utah
$830K -$1.01M -5,220 -50%
CMS
1265
Capital Market Strategies
Florida
$829K -$6.75K -35 -0.7%
YDMI
1266
Y.D. More Investments
Israel
$828K -$3.12M -16,170 -76%
VC
1267
Veracity Capital
Georgia
$823K +$3.85K +20 +0.4%
PWP
1268
Perfromance Wealth Partners
Illinois
$821K +$72.3K +375 +8%
BMC
1269
Beaton Management Company
Massachusetts
$816K
USCWA
1270
U.S. Capital Wealth Advisors
Texas
$816K -$701K -3,635 -41%
EPIMS
1271
Evelyn Partners Investment Management Services
$815K +$263K +1,365 +36%
HCM
1272
Highview Capital Management
Illinois
$814K +$64.6K +335 +7%
CPIG
1273
Chicago Partners Investment Group
Illinois
$812K +$74.2K +385 +10%
IA
1274
IAM Advisory
Pennsylvania
$812K -$7.71K -40 -0.8%
AT
1275
American Trust
Kentucky
$810K +$191K +990 +24%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.