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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
MFP
1226
Meridian Financial Partners
Virginia
$904K -$11.6K -60 -1%
RCAG
1227
Rehmann Capital Advisory Group
Michigan
$904K -$119K -615 -10%
EWA
1228
EverSource Wealth Advisors
Alabama
$901K +$81K +420 +8%
SOAMC
1229
Spirit of America Management Corp
New York
$900K
DIM
1230
Delta Investment Management
California
$898K +$75.2K +390 +7%
MMCM
1231
Murphy & Mullick Capital Management
New York
$896K +$27K +140 +3%
AIM
1232
Aigen Investment Management
New York
$895K +$1.08M +5,620 New
GWMR
1233
GC Wealth Management RIA
Massachusetts
$894K -$235K -1,220 -18%
TI
1234
TrueMark Investments
Illinois
$894K -$77.1K -400 -7%
DL
1235
DOHJ LLC
Washington
$893K -$259K -1,345 -19%
APC
1236
Aspire Private Capital
North Carolina
$891K +$92.5K +480 +9%
ANBT
1237
American National Bank & Trust
Texas
$888K +$185K +960 +21%
MAM
1238
Milestone Asset Management
Pennsylvania
$888K +$393K +2,040 +58%
BFPW
1239
BOK Financial Private Wealth
Colorado
$887K -$51.1K -265 -5%
HCM
1240
Howard Capital Management
Georgia
$884K -$163K -845 -13%
SWM
1241
Shelton Wealth Management
Texas
$880K -$54K -280 -5%
LB
1242
Legacy Bridge
Iowa
$877K +$50.1K +260 +5%
ECA
1243
Elevated Capital Advisors
Utah
$875K -$44.3K -230 -4%
SVWAG
1244
Sound View Wealth Advisors Group
Georgia
$875K +$40.5K +210 +4%
TCOV
1245
Trust Company of Vermont
Vermont
$874K +$6.75K +35 +0.6%
GWM
1246
Greenwich Wealth Management
Connecticut
$865K +$3.85K +20 +0.4%
PCG
1247
Prosperity Consulting Group
Maryland
$864K +$27.9K +145 +3%
MIA
1248
MMBG Investment Advisors
Florida
$864K +$1.05M +5,425 New
SW
1249
SVB Wealth
Massachusetts
$862K -$476K -2,470 -31%
AA
1250
Alta Advisers
United Kingdom
$862K +$385K +2,000 +59%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.