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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
Axa
101
Axa
France
$208M -$44.7M -231,875 -15%
New York State Common Retirement Fund
102
New York State Common Retirement Fund
New York
$207M +$1.71M +8,885 +0.7%
IG
103
ING Group
Netherlands
$202M +$200M +1,037,465 +448%
TD Asset Management
104
TD Asset Management
Ontario, Canada
$193M -$53.3M -276,535 -19%
Skandinaviska Enskilda Banken (SEB)
105
Skandinaviska Enskilda Banken (SEB)
Sweden
$192M -$952K -4,940 -0.4%
Two Sigma Investments
106
Two Sigma Investments
New York
$190M +$226M +1,170,150 +5,313%
BA
107
Bridgewater Associates
Connecticut
$187M +$172M +892,690 +317%
Universal-Beteiligungs- und Servicegesellschaft
108
Universal-Beteiligungs- und Servicegesellschaft
Germany
$186M +$7.02M +36,435 +3%
SO
109
STRS Ohio
Ohio
$186M -$935K -4,850 -0.4%
Manulife (Manufacturers Life Insurance)
110
Manulife (Manufacturers Life Insurance)
Ontario, Canada
$177M +$36.5M +189,240 +20%
AM
111
AGF Management
Ontario, Canada
$167M -$3.24M -16,825 -2%
LPL Financial
112
LPL Financial
California
$166M +$11.7M +60,500 +6%
Credit Agricole
113
Credit Agricole
France
$162M +$6.43M +33,380 +3%
Mirae Asset Global ETFs Holdings
114
Mirae Asset Global ETFs Holdings
Hong Kong
$161M +$5.24M +27,200 +3%
Victory Capital Management
115
Victory Capital Management
Texas
$161M -$5.72M -29,685 -3%
Acadian Asset Management
116
Acadian Asset Management
Massachusetts
$161M -$84M -435,945 -30%
State Board of Administration of Florida Retirement System
117
State Board of Administration of Florida Retirement System
Florida
$160M +$308K +1,600 +0.2%
SP
118
Stockbridge Partners
Massachusetts
$160M +$194M +1,005,700 New
US Bancorp
119
US Bancorp
Minnesota
$158M +$9.65M +50,085 +5%
MNA
120
Manning & Napier Advisors
New York
$158M +$43.1M +223,775 +29%
Canada Life
121
Canada Life
Manitoba, Canada
$157M +$1.83M +9,510 +1%
APG Asset Management
122
APG Asset Management
Netherlands
$155M +$9.03M +46,825 +5%
SC
123
Saturna Capital
Washington
$150M +$49.1K +255 +0%
American Century Companies
124
American Century Companies
Missouri
$150M -$34.3M -177,865 -16%
KBC Group
125
KBC Group
Belgium
$147M +$9.72M +50,450 +6%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.