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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
SIP
1201
Stoneridge Investment Partners
Pennsylvania
$955K +$420K +2,180 +57%
CW
1202
CreativeOne Wealth
Kansas
$955K -$235K -1,220 -17%
EWM
1203
Evercore Wealth Management
New York
$952K -$34.7K -180 -3%
AIM
1204
Anchor Investment Management
South Carolina
$947K +$33.7K +175 +3%
ARG
1205
Advisory Resource Group
Oklahoma
$944K +$172K +890 +18%
LHC
1206
Little House Capital
Massachusetts
$940K +$1.14M +5,905 New
CIM
1207
CIM Investment Management
Pennsylvania
$939K -$964 -5 -0.1%
VCM
1208
Virtue Capital Management
Tennessee
$938K +$223K +1,155 +24%
HTC
1209
Haverford Trust Company
Pennsylvania
$936K +$9.64K +50 +0.9%
MWM
1210
Moran Wealth Management
Florida
$936K +$54K +280 +5%
CFP
1211
Catalyst Financial Partners
Massachusetts
$931K +$7.71K +40 +0.7%
WIS
1212
Wright Investors Service
Connecticut
$927K +$1.12M +5,820 New
CM
1213
Capula Management
Cayman Islands
$925K +$1.03M +5,355 +1,177%
UH
1214
Unigestion Holding
Switzerland
$924K +$1.12M +5,805 New
FA
1215
Fedenia Advisers
Wisconsin
$924K +$265K +1,375 +31%
WI
1216
WrapManager Inc
California
$918K -$359K -1,860 -24%
TWA
1217
TCI Wealth Advisors
Arizona
$917K +$97.3K +505 +10%
WWM
1218
Westwood Wealth Management
California
$916K +$434K +2,250 +64%
CI
1219
CX Institutional
Indiana
$915K +$60.7K +315 +6%
KWA
1220
Kingswood Wealth Advisors
California
$914K -$92.5K -480 -8%
PWA
1221
Physician Wealth Advisors
Utah
$912K +$14.5K +75 +1%
KLCM
1222
KG&L Capital Management
Louisiana
$906K +$1.1M +5,690 New
MIFH
1223
Migdal Insurance & Financial Holdings
Israel
$906K -$85.8K -445 -7%
ADMI
1224
Albert D. Mason Inc
Massachusetts
$905K +$19.3K +100 +2%
SG
1225
Somerset Group
Minnesota
$905K +$1.1M +5,685 New

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.