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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
HDA
1176
Harold Davidson & Associates
California
$1.02M -$366K -1,900 -23%
NNPTE
1177
Nationale-Nederlanden Powszechne Towarzystwo Emerytalne
Poland
$1.01M -$3.96M -20,550 -76%
ONB
1178
Old National Bancorp
Indiana
$1.01M -$23.1K -120 -2%
WA
1179
WBH Advisory
Maryland
$1.01M -$54K -280 -4%
PA
1180
PFG Advisors
Arizona
$1.01M +$331K +1,715 +37%
FMLI
1181
Fukoku Mutual Life Insurance
Japan
$1.01M -$206K -1,070 -14%
FA
1182
Fiduciary Alliance
South Carolina
$1.01M +$46.3K +240 +4%
BOSSRA
1183
B.O.S.S. Retirement Advisors
Utah
$1M -$137K -710 -10%
RCM
1184
RB Capital Management
Nevada
$999K +$25.1K +130 +2%
CI
1185
Conning Inc
Connecticut
$997K +$12.5K +65 +1%
TCM
1186
Twin Capital Management
Pennsylvania
$996K -$1.63M -8,475 -58%
GCC
1187
Game Creek Capital
Massachusetts
$995K +$1.2M +6,250 New
SAI
1188
Systematic Alpha Investments
New Jersey
$993K
AP
1189
Appleton Partners
Massachusetts
$986K -$125K -650 -10%
BB
1190
Bell Bank
North Dakota
$976K -$279K -1,450 -19%
FG
1191
Fiduciary Group
Georgia
$976K +$357K +1,850 +43%
TTIC
1192
Tower Trust & Investment Company
Iowa
$974K +$983K +5,100 New
CFG
1193
Carr Financial Group
Massachusetts
$971K -$218K -1,130 -16%
VIA
1194
Virtus Investment Advisers
Connecticut
$969K +$893K +4,635 +320%
NAS
1195
Nicolet Advisory Services
Wisconsin
$967K +$120K +625 +11%
DFCM
1196
Dark Forest Capital Management
Puerto Rico
$963K +$1.17M +6,050 New
CP
1197
CenterBook Partners
Connecticut
$959K -$1.95M -10,130 -63%
MA
1198
MJP Associates
Connecticut
$956K -$167K -865 -13%
RCM
1199
Ratan Capital Management
Florida
$955K -$6.19M -32,110 -84%
BCB
1200
Brian C. Broderick
$955K

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.