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ServiceNow

2,312 hedge funds and large institutions have $139B invested in ServiceNow in 2025 Q4 according to their latest regulatory filings, with 333 funds opening new positions, 934 increasing their positions, 852 reducing their positions, and 216 closing their positions.

New
Increased
Maintained
Reduced
Closed

54% more first-time investments, than exits

New positions opened: 333 | Existing positions closed: 216

3% more funds holding

Funds holding: 2,2392,312 (+73)

2.96% more ownership

Funds ownership: 431.9%434.86% (+3%)

10% more repeat investments, than reductions

Existing positions increased: 934 | Existing positions reduced: 852

6% more call options, than puts

Call options by funds: $3.49B | Put options by funds: $3.3B

4% less funds holding in top 10

Funds holding in top 10: 5351 (-2)

16% less capital invested

Capital invested by funds: $164B → $139B (-$25.7B)

Holders
2,312
Holders Change
+73
Holders Change %
+3.26%
% of All Funds
28.13%
Holding in Top 10
51
Holding in Top 10 Change
-2
Holding in Top 10 Change %
-3.77%
% of All Funds
0.62%
New
333
Increased
934
Reduced
852
Closed
216
Calls
$3.49B
Puts
$3.3B
Net Calls
+$186M
Net Calls Change
+$899M
Name Holding Trade Value Shares
Change
Change in
Stake
APP
1151
Avantax Planning Partners
Iowa
$1.26M +$149K +870 +12%
PFS
1152
Prospera Financial Services
Texas
$1.26M -$583K -3,401 -29%
LCM
1153
Logan Capital Management
Pennsylvania
$1.25M -$326K -1,901 -19%
EPW
1154
Evolve Private Wealth
California
$1.24M +$1.39M +8,122 New
SFO
1155
Stenger Family Office
Illinois
$1.24M -$1.15M -6,729 -45%
CIP
1156
Capital Insight Partners
Arizona
$1.24M -$10.3K -60 -0.7%
PDL
1157
Portfolio Design Labs
California
$1.24M +$95.7K +558 +7%
SW
1158
SteelPeak Wealth
California
$1.24M +$197K +1,150 +17%
BTI
1159
Blue Trust Inc
Georgia
$1.23M -$79.1K -461 -5%
SC
1160
Stance Capital
Massachusetts
$1.23M +$141K +820 +11%
KWA
1161
Kingswood Wealth Advisors
California
$1.23M +$55.2K +322 +4%
AWA
1162
Arete Wealth Advisors
Illinois
$1.23M +$125K +727 +10%
PFGIA
1163
Patriot Financial Group Insurance Agency
Massachusetts
$1.23M +$159K +927 +13%
LA
1164
Legacy Advisors
Pennsylvania
$1.23M +$67.8K +395 +5%
MAM
1165
MWA Asset Management
Massachusetts
$1.22M -$298K -1,739 -18%
CG
1166
Cynosure Group
Utah
$1.22M +$662K +3,860 +94%
SLG
1167
Stanley-Laman Group
Pennsylvania
$1.21M +$1.36M +7,925 New
PP
1168
PDS Planning
Ohio
$1.21M -$1.62M -9,452 -55%
VFA
1169
Voya Financial Advisors
Connecticut
$1.2M -$139K -812 -9%
LP
1170
LMR Partners
United Kingdom
$1.2M +$1.11M +6,465 +470%
LRWM
1171
Lord & Richards Wealth Management
Colorado
$1.2M -$651K -3,794 -33%
BFA
1172
Brown Financial Advisors
Ohio
$1.2M +$135K +789 +11%
SA
1173
Sovran Advisors
California
$1.2M +$857K +4,997 +121%
BPAMU
1174
BTG Pactual Asset Management US
New York
$1.19M -$9.75M -56,865 -88%
SP
1175
Stablepoint Partners
Massachusetts
$1.19M +$21.1K +123 +2%