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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
TSMHT
1151
Thurston Springer Miller Herd & Titak
Indiana
$1.09M +$177K +920 +15%
PCM
1152
Parsons Capital Management
Rhode Island
$1.09M -$11.6K -60 -0.9%
SG
1153
StoneX Group
New York
$1.09M +$159K +825 +14%
AWM
1154
Angeles Wealth Management
California
$1.09M +$28.9K +150 +2%
SC
1155
Sierra Capital
Florida
$1.09M -$347K -1,800 -21%
1WA
1156
180 Wealth Advisors
Washington
$1.09M +$125K +650 +11%
BTI
1157
Blue Trust Inc
Georgia
$1.09M +$201K +1,045 +18%
APGDR
1158
Absoluto Partners Gestao de Recursos
Brazil
$1.08M -$342K -1,775 -21%
HVP
1159
Hudson Value Partners
Florida
$1.08M -$36.6K -190 -3%
OGC
1160
Oak Grove Capital
New Hampshire
$1.07M -$726K -3,765 -36%
SP
1161
Stablepoint Partners
Massachusetts
$1.07M -$151K -785 -10%
SL
1162
SFM LLC
New Hampshire
$1.07M +$62.6K +325 +5%
ATS
1163
Ashton Thomas Securities
New York
$1.07M -$86.7K -450 -6%
IAIM
1164
International Assets Investment Management
Florida
$1.07M -$964 -5 -0.1%
CA
1165
Claro Advisors
Massachusetts
$1.06M +$143K +740 +13%
OIC
1166
Orion Investment Company
Missouri
$1.06M +$1.28M +6,630 New
SMA
1167
Sage Mountain Advisors
Georgia
$1.05M -$23.1K -120 -2%
BI
1168
Bradyco Inc
Massachusetts
$1.05M
UBG
1169
United Bank (Georgia)
Georgia
$1.05M +$512K +2,655 +68%
PCM
1170
Passive Capital Management
Maryland
$1.05M -$38.5K -200 -3%
BCM
1171
BTC Capital Management
Iowa
$1.04M +$313K +1,625 +33%
CWP
1172
Concord Wealth Partners
Virginia
$1.04M -$132K -685 -9%
CCC
1173
Compass Capital Corp
Massachusetts
$1.03M +$13.5K +70 +1%
FBC
1174
Fairfield, Bush & Co
Connecticut
$1.03M +$4.82K +25 +0.4%
VCA
1175
Verdence Capital Advisors
Maryland
$1.03M -$152K -790 -11%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.