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ServiceNow

2,256 hedge funds and large institutions have $195B invested in ServiceNow in 2024 Q4 according to their latest regulatory filings, with 420 funds opening new positions, 788 increasing their positions, 774 reducing their positions, and 64 closing their positions.

New
Increased
Maintained
Reduced
Closed

556% more first-time investments, than exits

New positions opened: 420 | Existing positions closed: 64

33% more funds holding in top 10

Funds holding in top 10: 78104 (+26)

20% more capital invested

Capital invested by funds: $163B → $195B (+$32.3B)

16% more funds holding

Funds holding: 1,9372,256 (+319)

1.6% more ownership

Funds ownership: 444.7%446.3% (+1.6%)

2% more repeat investments, than reductions

Existing positions increased: 788 | Existing positions reduced: 774

25% less call options, than puts

Call options by funds: $3.88B | Put options by funds: $5.14B

Holders
2,256
Holders Change
+319
Holders Change %
+16.47%
% of All Funds
29.72%
Holding in Top 10
104
Holding in Top 10 Change
+26
Holding in Top 10 Change %
+33.33%
% of All Funds
1.37%
New
420
Increased
788
Reduced
774
Closed
64
Calls
$3.88B
Puts
$5.14B
Net Calls
-$1.26B
Net Calls Change
-$588M
Name Holding Trade Value Shares
Change
Change in
Stake
AP
1151
Appleton Partners
Massachusetts
$1.45M +$14.2K +70 +1%
GWMR
1152
GC Wealth Management RIA
Massachusetts
$1.45M +$21.3K +105 +2%
CF
1153
Copperwynd Financial
Arizona
$1.44M -$36.5K -180 -3%
PI
1154
PFG Investments
New York
$1.44M +$137K +675 +11%
PCM
1155
Passive Capital Management
Maryland
$1.44M -$88.1K -435 -6%
SIM
1156
Sentry Investment Management
Wisconsin
$1.43M -$290K -1,430 -17%
NL
1157
NVWM LLC
Pennsylvania
$1.43M -$1.01K -5 -0.1%
SMA
1158
Sage Mountain Advisors
Georgia
$1.43M -$38.5K -190 -3%
AWM
1159
Angeles Wealth Management
California
$1.42M -$126K -620 -8%
IAIM
1160
International Assets Investment Management
Florida
$1.42M -$1.2B -5,918,620 -100%
BIG
1161
Brooklyn Investment Group
New York
$1.42M +$72.9K +360 +6%
WA
1162
WBH Advisory
Maryland
$1.4M -$20.3K -100 -1%
BI
1163
Bradyco Inc
Massachusetts
$1.4M +$1.34M +6,600 New
AA
1164
ABC Arbitrage
France
$1.4M +$1.33M +6,580 New
RCM
1165
Riverpark Capital Management
New York
$1.39M -$140K -690 -10%
EPIM
1166
Evelyn Partners Investment Management
$1.39M +$1.33M +6,555 New
SFC
1167
SYM Financial Corp
Indiana
$1.38M +$1.02M +5,020 +335%
WAOTB
1168
Wealth Advisors of Tampa Bay
Florida
$1.38M -$236K -1,165 -15%
WLG
1169
Williamson Legacy Group
Indiana
$1.37M -$67.9K -335 -5%
FBC
1170
Fairfield, Bush & Co
Connecticut
$1.37M +$45.6K +225 +4%
ONB
1171
Old National Bancorp
Indiana
$1.37M +$704K +3,475 +116%
RMC
1172
Resources Management Corp
Connecticut
$1.36M
SL
1173
SFM LLC
New Hampshire
$1.36M +$21.3K +105 +2%
SWP
1174
Sagespring Wealth Partners
Tennessee
$1.36M +$1.3M +6,400 New
HCM
1175
Howard Capital Management
Georgia
$1.36M +$78K +385 +6%

NOW Hedge Fund Activity: Q4 2024 in Review

2,256 of the 7,592 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q4 2024, worth a combined $195B — up 20% from $163B a quarter earlier.

Buyers outnumbered sellers: 420 funds opened new NOW positions and 64 closed out — a net gain of 356 holders — while 788 added to existing stakes and 774 trimmed.

The largest buyer was BlackRock, adding an estimated $1.17B. The largest seller was Edgewood Management, cutting an estimated $1.33B.

  • 2,256 institutional investors held ServiceNow (NOW) as of Q4 2024, up from 1,937 in Q3 2024.
  • Funds reported $195B of ServiceNow stock for Q4 2024, up 20% quarter-over-quarter.
  • 420 funds opened new ServiceNow positions in Q4 2024 and 64 closed out, a net change of +356 holders.
  • The largest ServiceNow buyer in Q4 2024 was BlackRock, an estimated $1.17B added.
  • The largest ServiceNow seller in Q4 2024 was Edgewood Management, an estimated $1.33B sold.

Based on aggregated 13F filings for Q4 2024.