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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
MFA
1126
Mayflower Financial Advisors
Massachusetts
$1.18M +$5.78K +30 +0.4%
NCM
1127
Narwhal Capital Management
Georgia
$1.17M -$716K -3,715 -34%
DS
1128
DRW Securities
Illinois
$1.17M -$13.1M -67,935 -90%
LC
1129
Lindbrook Capital
California
$1.16M +$65.5K +340 +5%
ECM
1130
Evergreen Capital Management
Washington
$1.16M
PGFC
1131
Peapack-Gladstone Financial Corp
New Jersey
$1.16M -$258K -1,340 -16%
AIA
1132
AssuredPartners Investment Advisors
Florida
$1.15M +$276K +1,430 +25%
PWAM
1133
Papamarkou Wellner Asset Management
New York
$1.15M +$620K +3,215 +80%
NB
1134
NBT Bank
New York
$1.15M +$340K +1,765 +32%
KNW
1135
Kesler Norman & Wride
Utah
$1.15M +$335K +1,740 +32%
HCS
1136
Himension Capital (Singapore)
Singapore
$1.14M +$1.39M +7,190 New
BIG
1137
Brooklyn Investment Group
New York
$1.14M +$92.5K +480 +7%
Grantham, Mayo, Van Otterloo & Co (GMO)
1138
Grantham, Mayo, Van Otterloo & Co (GMO)
Massachusetts
$1.13M +$1.37M +7,105 New
SFG
1139
Synergy Financial Group
California
$1.13M -$67.5K -350 -5%
AMCA
1140
Arthur M. Cohen & Associates
Illinois
$1.13M -$101K -525 -7%
BBA
1141
Baader Bank Aktiengesellschaft
Germany
$1.12M +$243K +1,260 +21%
CF
1142
Copperwynd Financial
Arizona
$1.12M +$46.3K +240 +4%
BONH
1143
Bank of New Hampshire
New Hampshire
$1.12M +$1.34M +6,960 +9,280%
MC
1144
MIG Capital
California
$1.12M +$1.05M +5,455 +351%
CA
1145
Cornerstone Advisors
North Carolina
$1.11M
GFP
1146
Gryphon Financial Partners
Ohio
$1.11M +$184K +955 +16%
PCM
1147
Princeton Capital Management
New Jersey
$1.11M +$1.34M +6,960 New
TPW
1148
Talon Private Wealth
Florida
$1.1M +$159K +825 +14%
WAOTB
1149
Wealth Advisors of Tampa Bay
Florida
$1.1M +$79K +410 +6%
APWM
1150
Argonautica Private Wealth Management
Massachusetts
$1.1M +$964 +5 +0.1%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.