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1,412 hedge funds and large institutions have $113B invested in ServiceNow in 2021 Q4 according to their latest regulatory filings, with 202 funds opening new positions, 554 increasing their positions, 453 reducing their positions, and 98 closing their positions.

New
Increased
Maintained
Reduced
Closed

106% more first-time investments, than exits

New positions opened: 202 | Existing positions closed: 98

22% more repeat investments, than reductions

Existing positions increased: 554 | Existing positions reduced: 453

6% more funds holding

Funds holding: 1,329 → 1,412 (+83)

5% more funds holding in top 10

Funds holding in top 10: 56 → 59 (+3)

1.57% more ownership

Funds ownership: 442.02% → 443.59% (+1.6%)

5% more capital invested

Capital invested by funds: $108B → $113B (+$5B)

29% less call options, than puts

Call options by funds: $2.29B | Put options by funds: $3.24B

Holders
1,412
Holders Change
+83
Holders Change %
+6.25%
% of All Funds
21.73%
Holding in Top 10
59
Holding in Top 10 Change
+3
Holding in Top 10 Change %
+5.36%
% of All Funds
0.91%
New
202
Increased
554
Reduced
453
Closed
98
Calls
$2.29B
Puts
$3.24B
Net Calls
-$943M
Net Calls Change
-$48.8M

Top Buyers

1
Fisher Asset Management
Fisher Asset Management
Washington
+$366M
2
TD Asset Management
TD Asset Management
Ontario, Canada
+$363M
3
Brown Advisory
Brown Advisory
Maryland
+$232M
4
N
Nuveen
North Carolina
+$201M
5
JP Morgan Chase
JP Morgan Chase
New York
+$168M

Top Sellers

1
Morgan Stanley
Morgan Stanley
New York
-$425M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$402M
3
Wells Fargo
Wells Fargo
California
-$400M
4
Capital Research Global Investors
Capital Research Global Investors
California
-$343M
5
Viking Global Investors
Viking Global Investors
Connecticut
-$220M
Name Holding Trade Value Shares
Change 		Change in
Stake
BBW
1126
Blue Barn Wealth
Utah
$291K -$7.22K -55 -2%
BFIM
1127
Beese Fulmer Investment Management
Ohio
$291K – – –
RWM
1128
RKL Wealth Management
Pennsylvania
$289K – – –
MIS
1129
Morningstar Investment Services
Illinois
$289K +$291K +2,220 New
CPIG
1130
Chicago Partners Investment Group
Illinois
$287K -$1.31K -10 -0.4%
AIM
1131
Aigen Investment Management
New York
$283K +$301K +2,295 New
CHA
1132
Cooper/Haims Advisors
New York
$282K – – –
WB
1133
West Bancorporation
Iowa
$282K +$286K +2,175 New
SG
1134
StoneX Group
New York
$280K +$19K +145 +7%
CAIMH
1135
Central Asset Investments & Management Holdings
Hong Kong
$279K -$1.59M -12,100 -85%
GSWM
1136
Golden State Wealth Management
California
$278K +$56.5K +430 +25%
A
1137
AustralianSuper
Australia
$277K +$658K +5,010 +0.2%
GA
1138
Geller Advisors
New York
$277K +$656 +5 +0.2%
ACI
1139
Alpha Cubed Investments
California
$277K +$26.9K +205 +11%
KC
1140
Knuff & Co
California
$276K -$148K -1,125 -35%
VFPI
1141
Vantage Financial Partners (Illinois)
Illinois
$276K -$75.5K -575 -21%
PB
1142
Pinnacle Bancorp
Nebraska
$275K – – –
AIA
1143
Angeles Investment Advisors
California
$268K +$271K +2,065 New
EWM
1144
Empirical Wealth Management
Washington
$265K +$3.94K +30 +1%
WP
1145
WealthSource Partners
California
$265K +$268K +2,045 New
PCH
1146
Polar Capital Holdings
United Kingdom
$263K +$13M +98,720 +5%
CP
1147
CenterBook Partners
Connecticut
$263K +$266K +2,025 New
YWS
1148
Yarger Wealth Strategies
Ohio
$261K +$264K +2,010 New
DWT
1149
Dorsey & Whitney Trust
South Dakota
$261K +$265K +2,015 New
AIS
1150
American Investment Services
Massachusetts
$260K – – –
44 45
46
47 48

NOW Hedge Fund Activity: Q4 2021 in Review

1,412 of the 6,498 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q4 2021, worth a combined $113B — up 4.6% from $108B a quarter earlier.

Buyers outnumbered sellers: 202 funds opened new NOW positions and 98 closed out — a net gain of 104 holders — while 554 added to existing stakes and 453 trimmed.

The largest buyer was Fisher Asset Management, adding an estimated $366M. The largest seller was Morgan Stanley, cutting an estimated $425M.

  • 1,412 institutional investors held ServiceNow (NOW) as of Q4 2021, up from 1,329 in Q3 2021.
  • Funds reported $113B of ServiceNow stock for Q4 2021, up 4.6% quarter-over-quarter.
  • 202 funds opened new ServiceNow positions in Q4 2021 and 98 closed out, a net change of +104 holders.
  • The largest ServiceNow buyer in Q4 2021 was Fisher Asset Management, an estimated $366M added.
  • The largest ServiceNow seller in Q4 2021 was Morgan Stanley, an estimated $425M sold.

Based on aggregated 13F filings for Q4 2021.