We are live on ! Find out more
NOW icon

ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
BFA
1101
Brown Financial Advisors
Ohio
$1.25M +$474K +2,460 +45%
SP
1102
SWS Partners
Ohio
$1.25M +$54K +280 +4%
NAM
1103
NorthCrest Asset Manangement
Minnesota
$1.25M +$180K +935 +14%
RMC
1104
Resources Management Corp
Connecticut
$1.25M +$269K +1,395 +22%
II
1105
Impact Investors
California
$1.24M -$32.8K -170 -2%
BWP
1106
Balboa Wealth Partners
Arizona
$1.23M -$101K -525 -6%
CCA
1107
Checchi Capital Advisers
California
$1.23M +$67.5K +350 +5%
RWM
1108
Rockline Wealth Management
New York
$1.23M +$104K +540 +8%
AF
1109
Allworth Financial
California
$1.23M -$1.26M -6,520 -50%
IB
1110
Intrust Bank
Kansas
$1.23M +$153K +795 +12%
GCGDR
1111
Geo Capital Gestora de Recursos
Brazil
$1.22M +$1.46M +7,550 +6,864%
BFA
1112
Bragg Financial Advisors
North Carolina
$1.22M +$1.48M +7,660 New
SWP
1113
Sagespring Wealth Partners
Tennessee
$1.21M +$235K +1,220 +19%
VIM
1114
VELA Investment Management
Ohio
$1.21M -$154K -800 -10%
SFC
1115
SYM Financial Corp
Indiana
$1.2M +$198K +1,025 +16%
CAMV
1116
Concord Asset Management (Virginia)
Virginia
$1.2M +$15.4K +80 +1%
SQA
1117
Simon Quick Advisors
New Jersey
$1.2M +$221K +1,145 +18%
RCM
1118
Riverpark Capital Management
New York
$1.2M +$185K +960 +15%
SGI
1119
Summit Global Investments
Utah
$1.2M -$309K -1,605 -18%
EI
1120
Ellevest Inc
New York
$1.19M -$38.5K -200 -3%
SW
1121
Simplicity Wealth
New Jersey
$1.19M +$1.08M +5,580 +294%
PDL
1122
Portfolio Design Labs
California
$1.19M -$586K -3,040 -29%
LS
1123
Livforsakringsbolaget Skandia
Sweden
$1.19M -$578K -3,000 -29%
EPIM
1124
Evelyn Partners Investment Management
$1.18M +$169K +875 +13%
BC
1125
Belmont Capital
California
$1.18M

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.