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ServiceNow
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Overview Fund Activity

1,736 hedge funds and large institutions have $132B invested in ServiceNow in 2023 Q4 according to their latest regulatory filings, with 313 funds opening new positions, 626 increasing their positions, 597 reducing their positions, and 108 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
1,736
Holders Change
+183
Holders Change %
+11.78%
% of All Funds
25.45%
Holding in Top 10
86
Holding in Top 10 Change
+19
Holding in Top 10 Change %
+28.36%
% of All Funds
1.26%
New
313
Increased
626
Reduced
597
Closed
108
Calls
$1.93B
Puts
$2.79B
Net Calls
-$851M
Net Calls Change
-$360M

Top Buyers

1
Morgan Stanley
Morgan Stanley
New York
+$4.67B
2
JPMorgan Chase & Co
JPMorgan Chase & Co
New York
+$1.33B
3
Fidelity Investments
Fidelity Investments
Massachusetts
+$563M
4
BlackRock
BlackRock
New York
+$391M
5
Vanguard Group
Vanguard Group
Pennsylvania
+$258M

Top Sellers

1
Winslow Capital Management
Winslow Capital Management
Minnesota
-$339M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$324M
3
Sands Capital Management
Sands Capital Management
Virginia
-$279M
4
AllianceBernstein
AllianceBernstein
Tennessee
-$277M
5
TD Asset Management
TD Asset Management
Ontario, Canada
-$266M
Name Holding Trade Value Shares
Change 		Shares
Change %
GGA
1101
Granite Group Advisors
Connecticut
$699K +$699K +924 New
QWM
1102
Quadcap Wealth Management
Texas
$695K +$695K +984 New
SPC
1103
Sigma Planning Corp
Michigan
$693K -$1.17M -1,655 -63%
ST
1104
Smithfield Trust
Pennsylvania
$691K +$185K +262 +36%
AWM
1105
Angeles Wealth Management
California
$690K +$81.2K +115 +13%
BMC
1106
Beaton Management Company
Massachusetts
$689K – – –
KMWM
1107
Keudell/Morrison Wealth Management
Oregon
$685K +$112K +159 +20%
CIP
1108
Capital Insight Partners
Arizona
$683K +$69.2K +98 +11%
AC
1109
Avestar Capital
New York
$682K +$271K +383 +66%
Group One Trading
1110
Group One Trading
Illinois
$680K -$3.53M -4,993 -84%
JWCA
1111
J.W. Cole Advisors
Florida
$679K +$44.5K +63 +7%
CF
1112
Centaurus Financial
California
$676K -$281K -398 -29%
GVAG
1113
Great Valley Advisor Group
Delaware
$675K -$509K -720 -43%
GLA
1114
Great Lakes Advisors
Illinois
$674K +$43.8K +62 +7%
AFAS
1115
Acorn Financial Advisory Services
Virginia
$673K – – –
KWM
1116
Kolinsky Wealth Management
New Jersey
$673K -$49.5K -70 -7%
PSC
1117
Portman Square Capital
United Kingdom
$672K +$672K +951 New
TNBTD
1118
Trustmark National Bank Trust Department
Mississippi
$672K +$672K +951 New
FLPIM
1119
F.L. Putnam Investment Management
Massachusetts
$671K -$12.7K -18 -2%
EFG
1120
Everhart Financial Group
Ohio
$670K +$100K +142 +18%
QCM
1121
Qsemble Capital Management
New York
$669K +$669K +947 New
DBRC
1122
D.B. Root & Company
Pennsylvania
$668K -$300K -425 -31%
CCB
1123
Country Club Bank
Missouri
$668K +$10.5K +15 +2%
SIA
1124
Strategic Investment Advisors
Michigan
$666K +$666K +943 New
RWP
1125
Revolve Wealth Partners
New Jersey
$665K -$43.8K -62 -6%
43 44
45
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