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1,412 hedge funds and large institutions have $113B invested in ServiceNow in 2021 Q4 according to their latest regulatory filings, with 202 funds opening new positions, 554 increasing their positions, 453 reducing their positions, and 98 closing their positions.

New
Increased
Maintained
Reduced
Closed

106% more first-time investments, than exits

New positions opened: 202 | Existing positions closed: 98

22% more repeat investments, than reductions

Existing positions increased: 554 | Existing positions reduced: 453

6% more funds holding

Funds holding: 1,329 → 1,412 (+83)

5% more funds holding in top 10

Funds holding in top 10: 56 → 59 (+3)

1.57% more ownership

Funds ownership: 442.02% → 443.59% (+1.6%)

5% more capital invested

Capital invested by funds: $108B → $113B (+$5B)

29% less call options, than puts

Call options by funds: $2.29B | Put options by funds: $3.24B

Holders
1,412
Holders Change
+83
Holders Change %
+6.25%
% of All Funds
21.73%
Holding in Top 10
59
Holding in Top 10 Change
+3
Holding in Top 10 Change %
+5.36%
% of All Funds
0.91%
New
202
Increased
554
Reduced
453
Closed
98
Calls
$2.29B
Puts
$3.24B
Net Calls
-$943M
Net Calls Change
-$48.8M

Top Buyers

1
Fisher Asset Management
Fisher Asset Management
Washington
+$366M
2
TD Asset Management
TD Asset Management
Ontario, Canada
+$363M
3
Brown Advisory
Brown Advisory
Maryland
+$232M
4
N
Nuveen
North Carolina
+$201M
5
JP Morgan Chase
JP Morgan Chase
New York
+$168M

Top Sellers

1
Morgan Stanley
Morgan Stanley
New York
-$425M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$402M
3
Wells Fargo
Wells Fargo
California
-$400M
4
Capital Research Global Investors
Capital Research Global Investors
California
-$343M
5
Viking Global Investors
Viking Global Investors
Connecticut
-$220M
Name Holding Trade Value Shares
Change 		Change in
Stake
APW
1101
Austin Private Wealth
Texas
$317K +$321K +2,445 New
CFA
1102
Cahill Financial Advisors
Minnesota
$315K -$1.97K -15 -0.6%
KP
1103
Keel Point
Alabama
$315K +$34.1K +260 +12%
KAM
1104
Knightsbridge Asset Management
California
$314K – – –
ASGS
1105
Alpha Square Group S
New York
$312K +$315K +2,400 New
PCA
1106
Personal Capital Advisors
California
$310K -$4.59K -35 -1%
OWM
1107
Opes Wealth Management
California
$310K – – –
FAG
1108
Fortitude Advisory Group
Washington
$310K +$314K +2,390 New
MIP
1109
Marietta Investment Partners
Wisconsin
$308K – – –
RFO
1110
RiverGlades Family Offices
Florida
$308K – – –
OR
1111
Olympiad Research
Connecticut
$308K +$311K +2,370 New
FP
1112
Financial Perspectives
Minnesota
$308K – – –
MC
1113
Moors & Cabot
Massachusetts
$304K +$80.7K +615 +36%
CFA
1114
Carroll Financial Associates
North Carolina
$303K -$102K -780 -25%
HIC
1115
Holderness Investments Company
North Carolina
$303K – – –
EWM
1116
EPG Wealth Management
Georgia
$303K +$4.59K +35 +2%
NDSI
1117
Newman Dignan & Sheerar Inc
Rhode Island
$302K -$38.7K -295 -11%
SBIA
1118
Sheaff Brock Investment Advisors
Indiana
$302K -$12.5K -95 -4%
IIC
1119
Integrated Investment Consultants
Michigan
$302K +$5.25K +40 +2%
CWM
1120
Congress Wealth Management
Massachusetts
$299K +$302K +2,300 New
OFS
1121
Orrstown Financial Services
Pennsylvania
$299K +$343K +2,610 New
BIP
1122
Blueprint Investment Partners
North Carolina
$299K +$302K +2,300 New
CAI
1123
Capital Advisors Inc
Oklahoma
$297K -$62.4K -475 -17%
WAG
1124
Winthrop Advisory Group
Massachusetts
$297K – – –
T
1125
TCWP
Ohio
$294K +$297K +2,265 New
43 44
45
46 47

NOW Hedge Fund Activity: Q4 2021 in Review

1,412 of the 6,498 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q4 2021, worth a combined $113B — up 4.6% from $108B a quarter earlier.

Buyers outnumbered sellers: 202 funds opened new NOW positions and 98 closed out — a net gain of 104 holders — while 554 added to existing stakes and 453 trimmed.

The largest buyer was Fisher Asset Management, adding an estimated $366M. The largest seller was Morgan Stanley, cutting an estimated $425M.

  • 1,412 institutional investors held ServiceNow (NOW) as of Q4 2021, up from 1,329 in Q3 2021.
  • Funds reported $113B of ServiceNow stock for Q4 2021, up 4.6% quarter-over-quarter.
  • 202 funds opened new ServiceNow positions in Q4 2021 and 98 closed out, a net change of +104 holders.
  • The largest ServiceNow buyer in Q4 2021 was Fisher Asset Management, an estimated $366M added.
  • The largest ServiceNow seller in Q4 2021 was Morgan Stanley, an estimated $425M sold.

Based on aggregated 13F filings for Q4 2021.