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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
SFS
1076
Sowell Financial Services
Arkansas
$1.37M +$1.66M +8,605 New
DWG
1077
Darden Wealth Group
Michigan
$1.37M -$212K -1,100 -11%
CCM
1078
CAAS Capital Management
New York
$1.36M +$1.26M +6,540 +327%
TNBTD
1079
Trustmark National Bank Trust Department
Mississippi
$1.36M -$189K -980 -10%
EWM
1080
EPG Wealth Management
Georgia
$1.35M +$108K +560 +7%
THCM
1081
Taylor Hoffman Capital Management
Virginia
$1.35M
CWM
1082
Connecticut Wealth Management
Connecticut
$1.34M -$16.4K -85 -1%
YC
1083
Yarbrough Capital
Tennessee
$1.34M +$912K +4,730 +129%
TPI
1084
Trust Point Inc
Wisconsin
$1.33M -$466K -2,420 -22%
AO
1085
Advisor OS
Illinois
$1.33M -$193K -1,000 -11%
PPWP
1086
Premier Path Wealth Partners
New Jersey
$1.33M -$3.85K -20 -0.2%
TSWM
1087
Triangle Securities Wealth Management
North Carolina
$1.32M +$151K +785 +10%
ACM
1088
Accent Capital Management
Ohio
$1.32M +$242K +1,255 +17%
First Manhattan
1089
First Manhattan
New York
$1.32M +$185K +960 +13%
TCA
1090
Transcend Capital Advisors
New Jersey
$1.31M +$263K +1,365 +20%
CIP
1091
Capital Insight Partners
Arizona
$1.3M +$60.7K +315 +4%
LGA
1092
Lebenthal Global Advisors
New York
$1.29M -$94.4K -490 -6%
HGWM
1093
Horst & Graben Wealth Management
Oregon
$1.29M
DAS
1094
Dynamic Advisor Solutions
Arizona
$1.27M +$1.54M +8,005 New
MUAMU
1095
Mitsubishi UFJ Asset Management (UK)
United Kingdom
$1.27M -$2.31M -12,000 -60%
FGP
1096
Freestone Grove Partners
California
$1.27M +$1.54M +8,000 New
PI
1097
PFG Investments
New York
$1.27M +$232K +1,205 +18%
RWB
1098
RMR Wealth Builders
New Jersey
$1.27M +$1.53M +7,960 New
EAM
1099
Exane Asset Management
France
$1.26M +$1.41M +7,320 New
GA
1100
GraniteShares Advisors
New York
$1.26M +$39.5K +205 +3%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.