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1,412 hedge funds and large institutions have $113B invested in ServiceNow in 2021 Q4 according to their latest regulatory filings, with 202 funds opening new positions, 554 increasing their positions, 453 reducing their positions, and 98 closing their positions.

New
Increased
Maintained
Reduced
Closed

106% more first-time investments, than exits

New positions opened: 202 | Existing positions closed: 98

22% more repeat investments, than reductions

Existing positions increased: 554 | Existing positions reduced: 453

6% more funds holding

Funds holding: 1,329 → 1,412 (+83)

5% more funds holding in top 10

Funds holding in top 10: 56 → 59 (+3)

1.57% more ownership

Funds ownership: 442.02% → 443.59% (+1.6%)

5% more capital invested

Capital invested by funds: $108B → $113B (+$5B)

29% less call options, than puts

Call options by funds: $2.29B | Put options by funds: $3.24B

Holders
1,412
Holders Change
+83
Holders Change %
+6.25%
% of All Funds
21.73%
Holding in Top 10
59
Holding in Top 10 Change
+3
Holding in Top 10 Change %
+5.36%
% of All Funds
0.91%
New
202
Increased
554
Reduced
453
Closed
98
Calls
$2.29B
Puts
$3.24B
Net Calls
-$943M
Net Calls Change
-$48.8M

Top Buyers

1
Fisher Asset Management
Fisher Asset Management
Washington
+$366M
2
TD Asset Management
TD Asset Management
Ontario, Canada
+$363M
3
Brown Advisory
Brown Advisory
Maryland
+$232M
4
N
Nuveen
North Carolina
+$201M
5
JP Morgan Chase
JP Morgan Chase
New York
+$168M

Top Sellers

1
Morgan Stanley
Morgan Stanley
New York
-$425M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$402M
3
Wells Fargo
Wells Fargo
California
-$400M
4
Capital Research Global Investors
Capital Research Global Investors
California
-$343M
5
Viking Global Investors
Viking Global Investors
Connecticut
-$220M
Name Holding Trade Value Shares
Change 		Change in
Stake
ADL
1076
Asset Dedication LLC
California
$335K +$303K +2,310 +872%
EWM
1077
Elite Wealth Management
Washington
$333K -$199K -1,515 -37%
WP
1078
WealthPLAN Partners
Nebraska
$332K +$4.59K +35 +1%
NWA
1079
New World Advisors
Massachusetts
$330K – – –
HPWM
1080
Highland Private Wealth Management
Washington
$330K +$41.4K +315 +14%
BFEC
1081
Benjamin F. Edwards & Company
Missouri
$329K +$30.9K +235 +10%
GA
1082
Greytown Advisors
Florida
$328K -$1.31K -10 -0.4%
VNA
1083
Valley National Advisers
Pennsylvania
$328K +$53.2K +405 +19%
VWA
1084
V Wealth Advisors
Kansas
$327K – – –
VC
1085
Veracity Capital
Georgia
$327K +$29.5K +225 +10%
ECM
1086
Evergreen Capital Management
Washington
$327K +$35.4K +270 +12%
LIA
1087
LBMC Investment Advisors
Tennessee
$325K -$492K -3,750 -60%
BWP
1088
Baldwin Wealth Partners
Massachusetts
$325K – – –
DIM
1089
Delta Investment Management
California
$325K +$9.85K +75 +3%
CSI
1090
Cross Staff Investments
New York
$325K +$328K +2,500 New
KWM
1091
Kolinsky Wealth Management
New Jersey
$325K +$328K +2,500 New
TPWA
1092
TRUE Private Wealth Advisors
Oregon
$323K +$93.9K +715 +40%
ST
1093
Smithfield Trust
Pennsylvania
$321K -$2.63K -20 -0.8%
WC
1094
Woodstock Corp
Massachusetts
$321K -$1.97K -15 -0.6%
FCM
1095
Fortis Capital Management
Washington
$320K +$28.2K +215 +10%
GAM
1096
Griffin Asset Management
New York
$319K -$223K -1,700 -41%
CBFP
1097
Cedar Brook Financial Partners
Ohio
$318K +$656 +5 +0.2%
MA
1098
MJP Associates
Connecticut
$317K +$30.9K +235 +10%
PWP
1099
Perfromance Wealth Partners
Illinois
$317K +$320K +2,440 New
SCA
1100
Sandy Cove Advisors
Massachusetts
$317K +$320K +2,440 New
42 43
44
45 46

NOW Hedge Fund Activity: Q4 2021 in Review

1,412 of the 6,498 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q4 2021, worth a combined $113B — up 4.6% from $108B a quarter earlier.

Buyers outnumbered sellers: 202 funds opened new NOW positions and 98 closed out — a net gain of 104 holders — while 554 added to existing stakes and 453 trimmed.

The largest buyer was Fisher Asset Management, adding an estimated $366M. The largest seller was Morgan Stanley, cutting an estimated $425M.

  • 1,412 institutional investors held ServiceNow (NOW) as of Q4 2021, up from 1,329 in Q3 2021.
  • Funds reported $113B of ServiceNow stock for Q4 2021, up 4.6% quarter-over-quarter.
  • 202 funds opened new ServiceNow positions in Q4 2021 and 98 closed out, a net change of +104 holders.
  • The largest ServiceNow buyer in Q4 2021 was Fisher Asset Management, an estimated $366M added.
  • The largest ServiceNow seller in Q4 2021 was Morgan Stanley, an estimated $425M sold.

Based on aggregated 13F filings for Q4 2021.