We are live on ! Find out more
NOW icon

ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
HSA
1051
HBK Sorce Advisory
Pennsylvania
$1.45M -$5.78K -30 -0.3%
SAG
1052
SageView Advisory Group
California
$1.45M +$234K +1,215 +15%
MAM
1053
MWA Asset Management
Massachusetts
$1.45M +$320K +1,660 +22%
CF
1054
Centaurus Financial
California
$1.45M +$238K +1,235 +16%
WIP
1055
WealthCare Investment Partners
Rhode Island
$1.44M
AC
1056
AlphaCore Capital
California
$1.44M +$831K +4,310 +91%
EFG
1057
Everhart Financial Group
Ohio
$1.44M -$73.2K -380 -4%
BA
1058
Bristlecone Advisors
Washington
$1.43M -$62.6K -325 -3%
CNC
1059
Citizens & Northern Corp
Pennsylvania
$1.43M +$105K +545 +6%
AC
1060
Avestar Capital
New York
$1.43M +$117K +605 +7%
CPC
1061
Cookson Peirce & Co
Pennsylvania
$1.43M +$386K +2,005 +29%
TF
1062
Telligent Fund
Hong Kong
$1.43M +$1.73M +9,000 New
AWA
1063
Arete Wealth Advisors
Illinois
$1.43M -$36.6K -190 -2%
CRWM
1064
Castle Rock Wealth Management
California
$1.42M -$207K -1,075 -11%
WCM
1065
Weaver Capital Management
Georgia
$1.42M +$110K +570 +7%
SIC
1066
Sterling Investment Counsel
New York
$1.42M +$1.42M +7,380 +486%
PFS
1067
Prospera Financial Services
Texas
$1.42M +$178K +925 +12%
GWM
1068
Gibbs Wealth Management
Georgia
$1.42M -$2.03M -10,550 -54%
1M
1069
1248 Management
Missouri
$1.41M -$204K -1,060 -11%
OTL
1070
Oak Thistle LLC
New York
$1.41M +$1.51M +7,820 +763%
CA
1071
Commerzbank Aktiengesellschaft
Germany
$1.4M +$250K +1,295 +17%
KHCM
1072
Kirtland Hills Capital Management
Ohio
$1.39M +$281K +1,460 +19%
CC
1073
Commons Capital
Massachusetts
$1.38M -$18.3K -95 -1%
WAG
1074
Wallace Advisory Group
California
$1.38M -$313K -1,625 -20%
AIC
1075
Argus Investors Counsel
New York
$1.37M +$1.48M +7,670 +807%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.