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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
WA
1001
Waverly Advisors
Alabama
$1.65M +$220K +1,140 +12%
A
1002
Argentarii
Ohio
$1.65M +$29.9K +155 +2%
CI
1003
Cigna Investments
Connecticut
$1.65M -$42.4K -220 -2%
NP
1004
NorthRock Partners
Minnesota
$1.64M +$12.5K +65 +0.6%
FCP
1005
Fidelis Capital Partners
Florida
$1.64M -$26K -135 -2%
EWM
1006
Empirical Wealth Management
Washington
$1.64M +$990K +5,135 +100%
FMB
1007
Field & Main Bank
Kentucky
$1.63M +$126K +655 +7%
AG
1008
Ascent Group
Virginia
$1.63M +$9.64K +50 +0.5%
XT
1009
XTX Topco
Cayman Islands
$1.61M -$408K -2,115 -17%
HT
1010
Heritage Trust
Oklahoma
$1.61M +$233K +1,210 +14%
FCA
1011
Fortis Capital Advisors
Kansas
$1.6M -$644K -3,340 -25%
KIM
1012
Kane Investment Management
California
$1.6M +$197K +1,020 +11%
RA
1013
RiverPark Advisors
New York
$1.6M -$1.97M -10,235 -50%
CK
1014
Cohen Klingenstein
New York
$1.59M
CA
1015
Cullinan Associates
Kentucky
$1.59M
UWP
1016
Uniting Wealth Partners
Kansas
$1.59M
QI
1017
Qtron Investments
Massachusetts
$1.59M -$806K -4,180 -30%
MMG
1018
Monetary Management Group
Missouri
$1.58M +$4.82K +25 +0.3%
MIC
1019
Means Investment Company
Maine
$1.58M -$534K -2,770 -22%
IIM
1020
Intact Investment Management
Quebec, Canada
$1.57M +$67.5K +350 +4%
NS
1021
NBC Securities
Alabama
$1.57M +$1.9M +9,845 +196,900%
AA
1022
ABC Arbitrage
France
$1.56M +$625K +3,245 +49%
VFA
1023
Voya Financial Advisors
Connecticut
$1.56M -$127K -660 -6%
DWA
1024
Douglass Winthrop Advisors
New York
$1.56M +$71.3K +370 +4%
PCS
1025
Personal CFO Solutions
New Jersey
$1.56M -$521K -2,705 -22%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.