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ServiceNow

2,158 hedge funds and large institutions have $146B invested in ServiceNow in 2025 Q1 according to their latest regulatory filings, with 201 funds opening new positions, 935 increasing their positions, 759 reducing their positions, and 262 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more repeat investments, than reductions

Existing positions increased: 935 | Existing positions reduced: 759

1% more call options, than puts

Call options by funds: $3.41B | Put options by funds: $3.36B

4% less funds holding

Funds holding: 2,2562,158 (-98)

4.35% less ownership

Funds ownership: 446.3%441.96% (-4.3%)

23% less first-time investments, than exits

New positions opened: 201 | Existing positions closed: 262

25% less capital invested

Capital invested by funds: $195B → $146B (-$49.3B)

38% less funds holding in top 10

Funds holding in top 10: 10465 (-39)

Holders
2,158
Holders Change
-98
Holders Change %
-4.34%
% of All Funds
28.94%
Holding in Top 10
65
Holding in Top 10 Change
-39
Holding in Top 10 Change %
-37.5%
% of All Funds
0.87%
New
201
Increased
935
Reduced
759
Closed
262
Calls
$3.41B
Puts
$3.36B
Net Calls
+$49.6M
Net Calls Change
+$1.31B
Name Holding Trade Value Shares
Change
Change in
Stake
Allianz Asset Management
76
Allianz Asset Management
Germany
$271M +$39.5M +205,140 +14%
Fayez Sarofim & Co
77
Fayez Sarofim & Co
Texas
$271M +$32.3M +167,440 +11%
CI Investments Inc
78
CI Investments Inc
Ontario, Canada
$266M +$61.9M +320,900 +24%
Mariner
79
Mariner
Kansas
$261M +$17.4M +90,175 +6%
William Blair & Company
80
William Blair & Company
Illinois
$260M +$17.2M +89,140 +6%
Corient Private Wealth
81
Corient Private Wealth
Florida
$260M +$28.8M +149,520 +10%
Ensign Peak Advisors
82
Ensign Peak Advisors
Utah
$258M -$56.7M -294,010 -15%
Principal Financial Group
83
Principal Financial Group
Iowa
$257M +$27.7M +143,540 +10%
Westfield Capital Management
84
Westfield Capital Management
Massachusetts
$255M +$5.05M +26,205 +2%
California State Teachers Retirement System (CalSTRS)
85
California State Teachers Retirement System (CalSTRS)
California
$250M -$1.16M -5,995 -0.4%
HAM
86
Hyperion Asset Management
Australia
$249M +$27.8M +144,075 +10%
LWCFA
87
Loring Wolcott & Coolidge Fiduciary Advisors
Massachusetts
$247M +$3.88M +20,110 +1%
Vontobel Holding
88
Vontobel Holding
Switzerland
$241M +$5.69M +29,530 +2%
Dimensional Fund Advisors
89
Dimensional Fund Advisors
Texas
$239M +$12.7M +65,770 +5%
Marshall Wace
90
Marshall Wace
United Kingdom
$236M +$158M +818,515 +124%
Allspring Global Investments
91
Allspring Global Investments
North Carolina
$234M +$1.94M +10,075 +0.7%
Pictet Asset Management
92
Pictet Asset Management
Switzerland
$234M +$105M +547,270 +59%
EPFB
93
Employees Provident Fund Board
Malaysia
$230M +$118M +609,835 +73%
A
94
AustralianSuper
Australia
$228M +$164K +850 +0.1%
Aberdeen Group
95
Aberdeen Group
United Kingdom
$225M -$148M -770,025 -35%
Natixis Advisors
96
Natixis Advisors
Massachusetts
$223M -$27.3M -141,380 -9%
Thrivent Financial for Lutherans
97
Thrivent Financial for Lutherans
Minnesota
$218M -$30M -155,445 -10%
Renaissance Technologies
98
Renaissance Technologies
New York
$217M +$262M +1,361,505 New
AI
99
Axiom Investors
Connecticut
$216M -$122M -635,460 -32%
Assenagon Asset Management
100
Assenagon Asset Management
Luxembourg
$216M +$26.1M +135,425 +11%

NOW Hedge Fund Activity: Q1 2025 in Review

2,158 of the 7,458 institutional investors tracked by Wall St. Rank reported a position in ServiceNow (NOW) for Q1 2025, worth a combined $146B — down 25% from $195B a quarter earlier.

Sellers outnumbered buyers: 262 funds closed out of NOW and 201 opened new positions — a net loss of 61 holders — while 759 trimmed existing stakes and 935 added.

The largest buyer was JP Morgan Chase, adding an estimated $762M. The largest seller was Fidelity Investments, cutting an estimated $1.31B.

  • 2,158 institutional investors held ServiceNow (NOW) as of Q1 2025, down from 2,256 in Q4 2024.
  • Funds reported $146B of ServiceNow stock for Q1 2025, down 25% quarter-over-quarter.
  • 201 funds opened new ServiceNow positions in Q1 2025 and 262 closed out, a net change of -61 holders.
  • The largest ServiceNow buyer in Q1 2025 was JP Morgan Chase, an estimated $762M added.
  • The largest ServiceNow seller in Q1 2025 was Fidelity Investments, an estimated $1.31B sold.

Based on aggregated 13F filings for Q1 2025.